Quote:
Originally Posted by inle
Whether or not the tímes are good and bad, Sales and Marketing is always one of the MOST important aspects in any businesses..
Actually this is a grave mistake of many companies that they often nelgected this..
So you are just one of the many..
I will be glad to share with you..
Before we proceed, can I check with you:
Who are your customers? Give as many details as possible..
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This thing didn't e-mail me when I got responses to my post so I had no clue anybody had written anything here so I apologize for the delay. To answer your question, my customers are Contractors, Interior Designers, Builders, and Residential Home Owners. Let me see if I can give you more details.
Contractors: The contractors I generally work with are small operations that do residential construction. These mostly remodel basements, bathrooms, kitchens, or even additions. These guys are who I specifically target because there is a lot more money in residential sales. I currently give them a competitive discount so they can make money by marking the product back up to retail and making the difference to bring the work to me.
Interior Designers normally either pay me a design fee to work by my side and design their projects. Once the design is complete, I provide a full set of drawings including a floorplan, elevations, 3d renderings, etc. Some interior designers let me work directly with the client and I sell them head to toe and cut the designer a referral fee check when the deal closes.
Builders tend to be a smallest amount of money as their prime concern with their project is hitting budgets and most budgets created are unrealistic when it comes to cabinetry. The only ones that seem to come close to meeting the correct budget are the ones that build in multi million dollar homes and have been around the block before. Those are extremely lucrative and are by far my favorite to do because there is no home owner to deal with most of the time, just a designer and the GC. First time builders rarely ever get it right though or they over spend in one area and cut in others making the project difficult to do right.
Residential homeowners are the people right off the street that are either working with a GC and want to do the kitchen/bathroom selection themselves, or people doing the remodel completely by themselves. These now days are harder to find due to the economy and they often come in with COMPLETELY unrealistic budgets and they shop and shop and shop because of it. However, there are some homeowners that bond really well with me and actually listen and they get the project done right.
Hope this helps!
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