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Matthaus, adwords are useful for certain site/campaign and total rubbish on the other. I once spend US$4000 over on adwords for my clients, yet the result are not very promising. Once I spend just US$200 for my client sign-up links, the result are great! They got 160 over sign-up, with 65% active members.
The tips:
Good with adwords.
If you are not selling anything.
You reward the sign up.
Free stuf inside
Information/news website.
Beta version website. (internet user are always eager to be the 1st one)
Don't even think about adwords:
Online shopping
e-commerce
Targeting foreigner at your site.
Paid sign-up.
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