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  1. #1
    Chexmix is offline Junior Member
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    MLM advertisement - need guidance "cold market"

    hey guys! I'm 18 years old and started my own home business with Pre-Paid Legal Services, Inc. They told me that the business is centered around your "warm market" then from there it expands with the MLM system. Well, I'm Wondering if anyone knows of a way that I can tap into the "cold market". The product and service works great, I've used it numerous times. But I'm wondering if I can get any feedback on the business or any advice as to how i can reach a "cold market" without scaring anyone off haha. Currently I've been thinking about putting up informational flyers in the common buildings and lecture halls of my school on the bulletin board ...but it doesn't seem like the best idea. Any guidance or even criticism is greatly appreciated; anything helps thanks

  2. #2
    inle's Avatar
    inle is offline YE Veteran
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    I can help you in that..
    What product are you selling?

  3. #3
    Chexmix is offline Junior Member
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    Well I'm basically selling a Pre-Paid Legal Service, basically legal insurance its pretty cool, but its not like theres a direct cold market that I can go to where the customer base would be interested. Like if I were selling skateboards I can just market around skate parks...but with legal insurance what do I do? hang around law offices? hahaha just kidding but yeah just wondering if anyone has an idea of where I might be able to find a possible cold market with interest

  4. #4
    inle's Avatar
    inle is offline YE Veteran
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    Who's your customers?

  5. #5
    websseek is offline Junior Member
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    i strongly advise u to do a lot of research before going ahead

  6. #6
    drew walker is offline Junior Member
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    Quote Originally Posted by Chexmix View Post
    hey guys! I'm 18 years old and started my own home business with Pre-Paid Legal Services, Inc. They told me that the business is centered around your "warm market" then from there it expands with the MLM system. Well, I'm Wondering if anyone knows of a way that I can tap into the "cold market". The product and service works great, I've used it numerous times. But I'm wondering if I can get any feedback on the business or any advice as to how i can reach a "cold market" without scaring anyone off haha. Currently I've been thinking about putting up informational flyers in the common buildings and lecture halls of my school on the bulletin board ...but it doesn't seem like the best idea. Any guidance or even criticism is greatly appreciated; anything helps thanks
    The bestest advice i can give is keyword research, i never heard online as a warm or cold market as markets are just the same but i could be wrong but you have the right idea as if you have a business online then offline it may be noticed alot quicker if people needed.

  7. #7
    osvaldo is offline Junior Member
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    Quote Originally Posted by Chexmix View Post
    hey guys! I'm 18 years old and started my own home business with Pre-Paid Legal Services, Inc. They told me that the business is centered around your "warm market" then from there it expands with the MLM system. Well, I'm Wondering if anyone knows of a way that I can tap into the "cold market". The product and service works great, I've used it numerous times. But I'm wondering if I can get any feedback on the business or any advice as to how i can reach a "cold market" without scaring anyone off haha. Currently I've been thinking about putting up informational flyers in the common buildings and lecture halls of my school on the bulletin board ...but it doesn't seem like the best idea. Any guidance or even criticism is greatly appreciated; anything helps thanks
    Prepaid legal services is a very good services and mostly all the people are behind these services now a days. So there is no need to market these services. Prepaid legal services offer people with all kind of legal services at any time as the prepaid legal member can talk to the law representative over phone to get solved with all the legal issues.

  8. #8
    faisallatif is offline Member
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    my advice for you is to emphasize on ur target audience rather than everyone.

  9. #9
    inblurbs's Avatar
    inblurbs is offline Junior Member
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    Did you considered to use social media marketing to attract new leads and customers?
    Kind regards,
    Dragan Mestrovic

  10. #10
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    DIRECT MARKETING POST CARDS Are The RAGE TODAY

    GET PAID TO ADVERTISE YOUR OWN BUSINESS................


    All of a sudden I had been bombarded with post card deals, as I am sure everyone else has. I had not seen this many postcards in my mail box in over a decade when they were last the hottest marketing trend. I had used postcards effectively in my advertising campaigns for years with success, so I know they work, but when the internet came along, I jumped on it early on, and never looked back, until this past month.


    As we know, the internet is a fast moving target, constantly evolving, but what we also know is what worked yesterday does not mean it will work tomorrow as I have learned first hand. When Google introduced Adwords PPC model, I had dropped direct mail entirely as I was seeing success on both sides of the coin, Adwords and Adsense and was making a ton of money early on using both. I am sure many of the seasoned internet marketers enjoyed the same as I did, easy money.


    Wow, have things changed over the past couple years. My revenues and PPC results have dropped every month for past 18 months even while my web traffic is a hundred times greater, so it sure got my attention, what is going on? Turns out to be rather obvious, with so many people pumping the same affiliate deals these days, bidding up the PPC costs to unreasonable levels given lack of quality of clicks in this recession, I discovered it was a total waste of my money. Sound familiar?


    The bottom line is this, with the increase in direct marketing, as in, post cards, it is obvious people are discovering this marketing strategy all over again, or for the first time if you are a newbie in your own businesses.


    Well, it always worked well with my businesses, so I tried it again, and much to my surprise, it was far more effective dollar for dollar than all my previous efforts on the internet. The reasons are obvious if you simply ask yourself a few basic questions. First, do you click on PPC ads as much as you use to, if at all? Do you rely on Google organic or natural search engines more than ever? I know I do, and never click on a PPC ad any longer knowing these are less reliable businesses at best, and scams, at worse. Sound familiar?


    I have shifted my marketing efforts due to what I have seen and learned over the past decade plus working online exclusively, and direct mail works better now than ever, especially if you are promoting work at home business opportunities or products and services which save everyone money, which is my focus in this severe recession. If it is not saving people money, I won't waste my time or money promoting it. The only exception is if I research and identify an exclusive or patented product or service, just as rare as finding true value programs.


    Simply put, I researched all the post card deals, and one jumped out above all the others, not only from a cost basis, but also from a quality standpoint. Another lesson I learned long ago in business, first impressions are the most lasting when it comes to business, send out junk, get junk in return. You are what you look like you are in the eyes of a new potential customer. If you send out those one color bright yellow post cards you will be wasting your money. Compared to a full color professionally designed specific to your product or service post card, there is no comparison to your response rates and sales over cheap cards.


    The better quality the card, the more response, it is that simple. Plus, if you have ever used direct mail before, then you may know post cards have staying power if they are a quality design. In other words, even if a person is busy, they will often save a quality card and look at it later. I saw this all the time as I would code cards to track dates when mailed, some had responses over six months later, amazing factor considering most marketing is now or never responses.


    Now for the best part, with Postcard-O-Matic Business-Blaster system, you can start and almost immediately break evern with even the most passive promoting effort. Why, because everyone is looking for more cost effective advertising strategies in these tough economic times, including every business in the phone book. Target a few local businesses offering this new post card marketing system and you will be amazed at how many will be interested, as I was when I compared costs. If you want to GET PAID TO ADVERTISE YOUR OWN BUSINESS, then you need to check this ingenious concept out for yourself.


    I know from experience in having post cards designed, printed, mailed and targeted marketing lists can cost a fortune, sometimes over a dollar per post card when you add in the targeted mailing list costs. Even if you don't promote this to your downlines, affiliates, associates, etc, you can still save over 50% using this system over other direct mail services, just shop around to see for yourself what a value this offer is. If you refer just one other, you get almost 100% ROI instantly paid directly to you, so for $49.95 out of pocket with only passive effort, it doesn't take much to see how this is not only offering free advertising for most, it will also be another profit center which I know every business owner is concerned about in this recession.


    You can even register for free to see, even request a post card sample be sent to you to evaluate, a sample to verify top quality printing, heavy card stock, etc., plus laser printed address, high quality sells, so register, it costs nothing to see why Postcard-O-Matic is the best in the industry. You can even design your own custom specific post cards with turnkey software, or use one of the dozens of proven templates which you just add your verbiage or descriptions to. No one offers this kind of flexible professional service, so do your research, I did, and am now enjoying the new found benefits of post card marketing.


    Success to all, Mike

  11. #11
    SwiftCoaching is offline Junior Member
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    Try posting on Craigslist, it may sound odd but if you post on more then one city, you can get a lot of traffic that way.

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