Keep Telling Your Customers How Good You Are

[rejoice]

Master marketer Jay Abraham makes this good point: To encourage repeat business, you should constantly remind and re-educate your customers about what you do for them. Don't make the mistake of thinking they are watching everything you do and appreciating all the improvements and additions you are creating.

If, for example, you buy a top-line BMW, you should receive something from your dealer every month, pointing out how your relationship with BMW can further enhance your life. One effort might be a small brochure that offers a free video course on how to better use the entertainment system. Another might be a booklet that tells you how to brake safely using BMW's patented braking system.

To do a good job re-educating your customers, you must talk about genuine benefits - which means you must provide them. Make your products better, and then tell your customers why they are better and how to use them.

[RichThinker]

That is a very wise quote. It reminds me of the power of list building, turning traffic into customers, then into repeat customers, which are more likely to spread the word of your business around.

[jmasters1691]

That is so true. Gently educating people will keep you at the top of their minds when they have questions, want more information or want to buy because they see you as the expert.

[carol.prime]

good point. telling to your customers or clients how good you are make them to trust and have confidence in your services.

[emd5005]

Great quote- and some great quotes are here. It's all about customer relationship management (CRM)- Keep reminding customers that they bought from you. It's cheaper to keep a customer then gain a new one, and its cheaper to have a current happy customer refer you to their friend!