How to Choose a Supplier for Quality Promotional Items
When you decide to put your logo on a promotional item, you’ll want to make sure its quality meets your expectations in advance, mainly because -once you've made your decision- hundreds of them will be around, and they'll reflect how you conceive your own company. Promotional items reflect the essence of your company. That's not quite so; in fact, they project what it wants to be. Imagine the following situations: on one hand, a start-up company which still hasn't got any clients, but whose owners dream of something big. So, they create the logo, they have a hundred key chains made, and they have them made meticulously perfect, checking every detail. On the other hand, think of a multinational company that has been handing out the same promotional ball point pens for years. Although the first one is a mere vision, a dream, it projects that dream strongly; because behind their promotional key chains you feel the owners' enthusiasm. No matter if your company is already established as a successful one, having promotional items made is a good moment to look back to that original dream and capture it again.
So, before you order promotional items, it is recommended that you ask the supplier to show you a portfolio of their current clients, or at least samples of their products. Do they have promotional items made for themselves? If they don't, that would be pretty silly, so they surely will. Ask them for one. But don't let them give you a "standard" item with a sign that reads "Your company logo here." Ask to see one of their company’s own promotional items. Analyze the item on your own: is it well done? What's the quality? Does its function or utility take you back to the supplier's motto?
A good supplier will help you find a suitable item for your company. They should be interested in getting to know your products, if they don't already. They should study your target market. All this affects the final shape of your promotional item, it's functionality. A tip: don't have too many of them made. Someone might tell you, "Hey, you want your company logo to be everywhere, right?". It's a better idea to have something of good quality and low quantity. If people see your items everywhere, they will stop noticing them. Instead, if they sporadically come across that amazing brass cash stash with your company's name on it -a cash stash whose owner won't let go- they'll want to have it.
This can’t be stressed enough: a quality provider will shape a perfect item. They won't suggest that you put your logo in pens, mugs, t-shirts, and in your employees' foreheads. They will consider your target market, and then they will propose a certain function and style. This is important, because everybody's so different, that the only way to guarantee a minimum impact is to study your target. For example, if I am given a t-shirt as a promotional gift, I may never wear it, although I may end up using it as a dishcloth. But I still use the cash stash I was given at my bank’s first anniversary party.
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