How to best market a sex toy?

**toshio** · 02-23-2009 06:12 PM

Hi friends,

My company has developed an innovative sex toy. I plan to sell it for $25. I plan to sell it online through my store and also, if possible, through third party sex toy stores.

My question is, what are some cheap and good ways to market my device, to let people know about my product?

Thanks

**AI87** · 02-23-2009 06:22 PM

Do a press release.

**Franakapan** · 02-26-2009 06:35 AM

Tradeshows?

**manitkat** · 02-26-2009 06:49 AM

Send me a PM with more info, I could probably help you out.

**pvenero** · 02-26-2009 07:28 AM

I have actually seen a few brands across the web be pretty smart with their marketing. Some have done trade shows, but some have actually been as bold to target adult night clubs and adult parties to give away free samples and allow users to try the item on the spot. They also brought a camera crew (by gaining permission and giving incentives first of course) and then posting the videos on line along with links to web sites as well as incentives. There are quite a few adult channels that are similar to youtube that would benefit you.

Good luck!

**greggaskill** · 02-26-2009 08:32 AM

Content rules when talking about quality and standing out among hundreds of thousands of active websites out there. It is a merciless competition to offer updated, relevant, interesting and practical topics, services or products every week, month and year. Creativity and intelligence play a significant role when you are in charge of providing substance to satisfy demanding clients and visitors in general.

Even the smartest and most creative human being needs inspiration to produce and it may happen that some days you are not at the top of your capacity by any given circumstances, but let me tell you, that is not an issue. At any time, you will be able to develop superior content if you consider this advise and act on it when your muse has taken a vacation.

- It may sound obvious, but, check what other websites in your niche are writing about. Identify what is popular today and take the chance to train your view as a client, you may find an idea you can tweak to give it your personal touch and transform it into a great piece.

- You surely know your market profoundly, so, consider if they are attracted to other kinds of media communications. Take advantage of video or audio to deliver some of your messages and enhance your customers' experience. Sometimes, a verbal message is more powerful, depending on the subject and it can give you a competitive advantage if others are just offering written articles.

- Superior content is created when you give people what they are asking for and what better way to do this than by answering their questions. Review the comments your clients are leaving, scan blogs and forums for common questions, doubts and concerns, then, write an intelligent answer about a practical solution and an enlightening moment.

- An interesting way to find top content is by visiting news and social sites. You can discover a way to link a current important event to your product or service and create an extremely relevant piece out of it, or comment on an interesting point of view presented in the news. Likewise, someone may comment on something or be up to something that will spark in you, releasing bunches of creativity when thinking about writing about a specific person and their unique ideas or experiences.

- Talk about being creative! Involve your market in your projects. Companies are always striving to create new products and services to satisfy them, so write an article about a specific idea you are considering. Of course, develop it in a way that will not give out your treasure, but make it an interactive piece and let people respond, suggest and critique. In the end, they will design your idea as a winner, completely founded on your market's concerns, wishes and necessities.

As you can confirm, there are no excuses for lack of inspiration. Try one of these, a couple, or try them all, but always remember, the key to giving your readers more than others do is: put yourself in their shoes, view the world from their side, become one of them and any topic you choose or any idea you have must, in first place, satisfy and inspire them and in this line, inspire you.

**The Phantom Ghost** · 02-26-2009 01:16 PM

I would say go join netpond.com its the best adult webmaster forum in world, plenty of pros there..

gl

**horsenaround** · 02-26-2009 11:37 PM

Another option-Send it to Oprah and pray that the sex gods smile upon you.

**Jenie0109** · 02-27-2009 01:57 AM

go to an adult webmaster forum. They might help you out how to manage this kind of business

**numberman** · 02-28-2009 05:34 AM

Hey- couple of questions, who exactly are you marketing the "innovation" at- assuming its the younger market? Can you briefly describe what benefit does the innovation give (in the least vulgar way possible pls!)

Best PR advice I can give you is, actually call publications up- even major publications are often short on color stories. Key to successfully marketing "adult" products is an in-offensive brand name that papers and other communication outlets can print eg. Anne Summers.

Conduct a short survey about different groups of men in your area's ability to satisfying their lovers, or something along those lines- submit it as a press release and call publications to follow up. Start local, conduct it yourself to save money (embarrassing but you'll have to put up with that in your market) and then get it publicisised.

The whole process will cost virtually nothing and if done right will get you huge amounts of coverage, I've seen it done 1000's of times.

I've got loads more info on how to go about this sort of thing if you need it

**Filip** · 03-27-2009 12:59 PM

Originally Posted by horsenaround

Another option-Send it to Oprah and pray that the sex gods smile upon you.

Haha. WORD!

**carlos66** · 05-30-2009 10:20 AM

We have been on line in the adult toy business for over 10 years - Our company is BARBARAKELLY type this in to your web browser, we are Number 1. We would like to have a look at your product and if suitable we could help you launch it through us and then through some of the main distributers in the UK? Similar to you we just put a company in-touch with the main adult toy distributer in the UK - They had a product called FORMULA TKA, which we now sell at Barbara Kelly - We managed to secure their last order for them of 10,000 units in one month! If you are interested go to our BARBARAKELLY website and contact us through the free phone number and ask for the buyer. Cheers. Good Luck

**jbeaton04** · 05-30-2009 10:30 AM

what kind of toy is it

**tom-knox** · 05-30-2009 07:08 PM

pvenero has some goo advice.
Testimonials will help sales here.

Definitely take carlos up on his offer, looks like a good one

**TrafficVault** · 06-02-2009 11:41 AM

Sounds like a product that would do well in Social Media. I'd ask myself, "Where do people that will buy my product hang out online?" Add value to the conversation, it will come back to you.

People are talking about your niche. Find them, engage them.