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Old 05-06-2008, 03:25 AM   #1 (permalink)
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Cheap marketing

Does anyone have any suggestions for a really effective marketing solution for a website with a small budget? I belive I have a really great site with good features and content but I need to get the initial traffic to the site. Any suggestions much appreciated

Thanks
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Old 05-06-2008, 03:44 AM   #2 (permalink)
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Start blogging. Offer a free email if its information based. Also, try google ads. You can set as small of a budget as you want to try it out and if it works, use it more.

What kind of site is it?
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Old 05-06-2008, 04:28 AM   #3 (permalink)
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Focus on building content and backlinks for long tail keywords related to your site.
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Old 05-06-2008, 06:40 AM   #4 (permalink)
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Try advertising on a popular blog.
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Old 05-06-2008, 07:15 AM   #5 (permalink)
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Depending upon what your business is, you can find local events such as charities, expos, theme events, etc. and be a sponsor.

For example, my business deals with boating and marine life in a close community, so we sponsor everything from boat shows, fishing derbies, charity walks and city marathons. And many times it is only $50-$100 to get the basic sponsorship.

This will allow your name to at least be on the website and more often than not, some pamphlet/shirt/etc that gets you exposure. Not only that but you can advertise your connection and contribution to the community, as well as make great connections that will see you for more than just a business but rather those people behind it who actively take part in the market they operate in.

Hope this helps a bit.

Guy
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Old 05-06-2008, 08:05 AM   #6 (permalink)
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The best free traffic, in my opinion, is organic traffic (traffic from search engines results).

Target high demand, low supply key phrases and start a link building campaign. This should help you improve your ranking.
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Old 05-06-2008, 08:52 AM   #7 (permalink)
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Quote:
Originally Posted by RLorenzen View Post
The best free traffic, in my opinion, is organic traffic (traffic from search engines results).

Target high demand, low supply key phrases and start a link building campaign. This should help you improve your ranking.
-Agreed, this is another big driver in getting clicks to your site.

For this, unless you have an extremely unique service or business, you may wish to research Search Engine Optimization a little bit on your own to see what you can tweak with, but they do have services out there that will prep your site for SEO.
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Old 05-06-2008, 09:57 AM   #8 (permalink)
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I would suggest, start blogging, become friends with popular bloggers, use the free online Page Ranking sites, post articles on the free article sites, try to get links on several directorysites, and pay some Google adds.
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Old 05-06-2008, 11:38 AM   #9 (permalink)
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email marketing works well infousa is good
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Old 05-06-2008, 12:07 PM   #10 (permalink)
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Lots of good advice here. I blog pretty much only about free and inexpensive marketing ideas so you might find some of the posts helpful. You can view them at Brand Torrent Blog Some of the strategies I write about are mailing lists, blogging, using promos, charitable fund raising as a Page Ranking vehicle, etc.
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Old 05-07-2008, 04:23 AM   #11 (permalink)
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Thanks for all the help everyone...I especially like the sponsorship idea. One question, how effective is the links i place on blogs back to my site? do they count in Page Rank?

Thanks,
Hamish
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Old 05-07-2008, 04:25 AM   #12 (permalink)
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the site is a sports info and social network site
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