Bukabags- Need Traffic and Conversion. Help!

[Bukabags]

Hello Forum gurus!

We started Bukabags, which is a company dedicated to making fun, reusable bags. We'd really like to see more traffic, and conversion is always good.

Asides from non-invasively commenting on Blogs and forums, paid ads, and the obvious stuff, what else could help our PR, conversion rates, and overall traffic? Thank you in advance!

[andrewrichardgale]

get some keywords that are popular on google, use the google keyword tool

[ukevents]

Your traffic would increase by having a great product and lots of satisfied customers. Lots of happy customers recommending your bags would help your business a lot.

[Librazoe1982]

Add your products to Product Ratings | Business Reviews that way you get traffic from there, you get to show your products off, and you get reviews. Reviews make money.

[BrightCode]

Hi, I am new to the forum but thought I would offer some advice.

Here are a couple of things to consider in terms of structure of your site that would help with the way your site is indexed by search engines:

1) Look at urls for your categories and products. Your category Fun reusable bags has the following url: stores.bukabags.com/Categories.bok?category=New+reusable+bags - once a search engine sees the question mark it knows it's a database generated page and isn't man made.

However a way around this is if you use an e-commerce package that uses url rewriting which might give you something like this: stores.bukabags.com/New_reusable_bags/reusable_bags.html (this is much more descriptive, has no question marks and uses keywords (if they are the best keywords that is).

Your products can then follow the pattern: stores.bukabags.com/New_reusable_bags/budha_recycles_bag.html - note your current buddha recycles bag page doesn't even use the word bag in its url. This method would also keep a good structure to the site for Search Engines to crawl your site and rank your pages.

2) go to google and search for: site:bukabags.com - this will show you how many pages of your site are indexed and also gives you a quick way to see your page descriptions and names

3) do some keyword analysis on the site as suggested above.

4) submit a sitemap to the major search engines if you haven't already.

5) as mentioned earlier get reviews on the site. Create a buzz about your site in some way, a forum which gets visitors chatting about related topics. This all adds relevant content about your site and can create a community that keeps coming back. This however can be more difficult depending on the products you sell.

4) get some content on your category pages other than just the products. Descriptions about the category will help.

5) google likes current and up to date content on the net so why not get a news section to tell people of new products / developments and keep your site current and up to date. Again reviews helps this as it is visitor related content.

6) have you considered affiliate schemes offering a percentage for sales where the visitor comes from another site?

Anyway, apologies for the lengthy response. Along with a few other things this has certainly helped turn around e-commerce sites for customers we have worked with so I hope it helps you.

Lee
BrightCode - Webdesign, E-commerce and Search Engine Optimization