[timandren]

as...

what they look like? what they talk about? what's important to them? their values? what TV shows or movies they watch? do they have kids? how much money they might have to spend?

...AND THE SINGLE MOST IMPORTANT QUESTION EVER FOR YOUR BUSINESS...

what motivates them?

I encourage you to drop everything you do and dive into the martial art of serving your business lifesource. Understand your customers pools of interest, their motivations, hobbies, hopes, fears, dreams, loves, challenges and desires. Master your understanding of them. Do all of this and you'll become a black belt in the art of serving your customers wants and needs.

Can you imagine a business that cared enough about all of these things and more for your life? Would you buy something that feels comfortable, is reasonably priced, is reliable, you enjoyed using and was delivered with great service? I would - and do all of the time.

I have a rule. For purchases of over $100, the product or service must meet at least 3 standards of value for me or else it's not worth it. If a product is comfortable and priced well, it's simply not enough. I work hard for my money and expect the best. On top of that, working in marketing for a living makes me pay attention to this type of detail and appreciate the companies that are doing it right. The black belts.