Baking the marketing into your offering

[timandren]

Baking the marketing into your offering requires an extra time investment, however the potential dividends are great.

How can you make an offering that not only gives your customer what they want or need, but will also incentivize your customer to tell your story or market to others?

>Tim
I've written a blog post on this subject: http://tinyurl.com/p24ebx

[J.Counce]

Love the analogy.

[himalayan]

This is really nice strategy to increase the no. of customers by offering them discounts if they help in spreading about the product or services.