Article Marketing

[ghusa]

Logically, I would think that submitting articles to articles directories would serve the following purposes--

1. A link to one's website in the bio would increase one's exposure to SE spiders and so improve a website's ranking. Many articles = many links = much exposure = better ranking = better SERPs positioning. Right?

a) Is it better to have many articles in one directory or a few articles in each of many directories?

b) As an articles directory would link out to many, many authors' sites in many, many different and unrelated topics, would that directory not appear to the SEs as being a link farm? To the detriment of all associated with it?

2. An articles directory exists for the purpose of other people republishing one's articles in their own publications - websites, blogs, newsletters and so on. Doesn't it?

a) The more that one's articles get picked up by other webmasters, the more inbound links one earns which further improves one's SE rankings and thus SERPs, right?

b It also means one is likely to get more traffic to one's site from the visitors of the republishing site clicking one's bio link, right?

c) But that means one has no control over where one's articles are published. Should that matter? What could be bad about that?

d) If one of your articles gets picked up by a so-called "bad neighborhood" website, how damaging could that be to one's own SE ranking and SERPs?

All-in-all, is submitting articles to articles directories a good thing or not? And what other advantages and disadvantages might there be?

[andrewlm]

Nice Info, I am a believer in article marketing. I also believe that even with so many new ways to market on the Internet emerging (blogging, social networking, video marketing, etc.) that article marketing is still just as viable of an Internet marketing strategy.

[katev]

The good information is going to be a good chance to keep attention. If the visitor find in your blog or article the information he/she wanted to, surely he/she will come back.

[Jeff_Cash]

There is no doubt that article directories are a great way to build links and such. But you gotta be willing to put in the time, they don't make it an easy process.