[Nick R]

Inside The Magic Kingdom: How Disney Achieved Success


“Always remember that this whole thing was started with a dream and a mouse,” Disney said.

He created the world’s first multimedia empire and he did it by making people smile. An entrepreneur with a natural flair for animation, Disney became one of the world’s most well-known and respected entertainers, creating a company that continues to gross over $30 billion yearly. What was the secret behind the magic?

He Pushed His Sales: From cartoons to movies to theme parks to merchandise, Disney tried to ensure that wherever possible, he was seizing the opportunity to promote his brand. A master at cross-promotion and brand stretching, Disney made certain that wherever he could remind people about his products, that he took advantage of that chance. He was a pioneer that pushed the worlds of marketing and merchandising to new levels.

He Followed His Dreams: “You reach a point where you don't work for money,” Disney said. He reached that point early on in his career; he had pursued his passion to the point where he had made it successful and his work became a pleasure. He encountered obstacles and discouragement at every step of the way, but was passionate and courageous enough to continue working towards his goals in spite of everything. “All the adversity I've had in my life, all my troubles and obstacles, have strengthened me,” he said.

He Was Creative: “I first saw the site for Disneyland back in 1953,” said Disney. “In those days it was all flat land – no rivers, no mountains, no castles or rocket ships – just orange groves, and a few acres of walnut trees." Where others saw a blank canvass, Disney saw a work of art. He noticed opportunities where others had not even been looking. It was his creativity and his fertile imagination that enabled him to sustain a decades-long successful career.

He Seized Control: After an early learning experience, Disney quickly came to understand the importance of having creative control and legal ownership of his work. Once he had become his own boss, Disney prided himself on his management skills, maintaining a hands-on approach while still giving his employers a degree of independence. By taking control of his own business, Disney steered himself to success.

He Was Selective: “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you,” said Disney. Despite his success, Disney was not without his failures. He, too, had to learn the difference between passion and blind faith. While passion was a crucial ingredient to his success, Disney grew to understand that passion and business savvy did not always go hand in hand and that success required sacrifice.

Disney died on December 15, 1966 but his legacy carries on to this day. As a producer, director and animator, Disney created one of the world’s most recognized and cherished brands. To other budding entrepreneurs, he says this: “The way to get started is to quit talking and begin doing.”

[wiggles]

Interesting

[zoobie]

Wow! Looks at how Walter Disney made 'Disney' big! He's lucky to have loyal and hardworking employees, too. If I'm not mistaken, their very first animated movie is Snow White.

[Wizzy]

Genious

[thedreamlifestyle]

When I tell people "Remember, Walt Disney went bankrupt like 3 times before he made it really happen", they are not often impressed~~!! But i am, I love Disney. And He was a Sagittarious Ox as i remember (cuz i am too) Brilliant Man. If you havent been to Disney since you were a wee beastie, you should go. Its a strange and beautiful thing to see it again with the eyes of an adult and the heart of a child.

[gregdavidson]

Walt Disney is a great man and an inspiration to all those who are told they don't have enough creativity or can't do it! I've been told that many times but I don't listen to ANYONE!

[Edman32]

What a great guy.. really has inspired a lot of people.

[ericajones80]

Great to see that kind of determination...good for him!

[tjsocr1]

Walt disney is one of my favourite idols

[DCswimwear.com]

a master of branding, of creating, and of dreaming big. and he just happened to have the perfect name for it. somehow smithland or joe schmoeland wouldn't have the same marketable ring to it. how cool is that? your birth name is your trademark, no gimmicks, no trying to find the perfect corporate identity.. it just is what it is... but yes, the man was a true genius. There's a great biography out on him that's very inspiring. and yes, he was practically bankrupt several times in his career. So never give up!!

well, that's my take anway... now, here's my shamless opportunity for a link
Dangerous Curves Swimwear

[pmart]

Amazing man

[DuValEnterprises]

Check out how I achieved success from Disney

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haha peace

[subziro]

great guy, great animations

[allysa]

I was inspired by him and liked his magnificient ideas since I was a child.

[jmasters1691]

I am right in the middle of "Walt Disney, the Triumph of the American Imgination" by Neal Gabler. Excellent biography. When you visit Disneyland or Walt Disney World it's hard to imagine what humble beginnings it all had. Walt Disney is truly an inspiration but not just for the cartoons, movies and theme parks but for the sheer strength of will it took to keep going when things fell apart!

Thanks Walt!