[Nick R]

Grounds for Success: How Schultz Reached the Top



“I can’t give you any secret recipe for success, any foolproof plan for making it in the world of business,” says Schultz. “But my own experience suggests that it is possible to start from nothing and achieve even beyond your dreams.”

Schultz has gone from living in one of the poorest neighbourhoods in New York to being founder and chairman of a company that makes over $6 billion in sales each year. How did he do it?

He Trained for Success: Much as he trained like an athlete when he was a child, Schultz used the same attitude of endurance and perseverance to overcome the obstacles that arose throughout his career. He stayed strong, he stayed balanced and he stayed focused on the tasks at hand.

He Had Vision: With Il Giornale, Schultz had launched a successful café in Seattle. His dream of an Italian café experience in the U.S. had been realized. So why didn’t Schultz stop at that? Because he had bigger dreams for himself and his company. He knew he could be more; he knew he could achieve greater things. With a goal of “creating and building an enduring global brand,” Schultz continues to go to work each day and make it happen.

He Built a Brand: “Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew,” says Schultz. But, Starbucks is doing much more than that. By focusing on the total experience of the Starbucks customer, Schultz has created a powerful brand that stretches beyond the simple cup of coffee. “We believe that Starbucks can ultimately change the rules of the game,” says Schultz. Indeed, that is the power of a strong brand.

He Fostered a Sense of Teamwork: “Giving back to the community has always been a huge focus for Starbucks and each year we strive to create new ways to become more involved in the neighborhoods where we do business,” says Schultz. From the communities around his stores to the employees within them, Schultz has made people his priority. By giving his workers a stake in the company and the respect his father never got, Schultz has generated impressive loyalty and enthusiasm for good service.

He Partnered Up: Schultz was never one to get ahead of himself. Despite having visions of grandeur, he knew he wouldn’t be able to do it alone. Schultz took it upon himself to keep fostering those visions, but brought in others to help him implement the nuts and bolts of the operation. It was only with the help of those around him that Schultz was able to take his company to the top.

Schultz believes that his success can serve as a model for other entrepreneurs looking to achieve their own dreams. “It's a great example for other young people about execution and doing things the right way,” he says. “You don't have to have a cure for cancer, this is just a basic business.”

[harrymcwealth]

One of my favorite entrepreneurs.

[vishenda]

Starbucks success story is indeed inspiring ^__^
They applied the predatory space strategy.

[jeremiahjw]

And who does not love Starbucks?

[Scoffman]

I know, I work at Starbucks part time haha

As for favs I totaly agree along side Mark Hughes. I looked up to his business skills but not quite his personal life

[dabusiness]

I enjoy reading about this guys background

[grants]

Mark Hughes story truly inspires me . I also love Starbucks coffee and it reminds me of my happy moments.

[moneybookers]

Wow. That was a great read and a very inspiring story.

[JavaScriptBank.com]

Those who are missing his photos at here ... than here I am with one - woopss sorry guys I will have to at least 10 posts to post a photo link

These stories always encourage me to do more and more better in my business. This is something which can tell people about you. For a man his wealth is always a measurement to measure his success.

[guitarmax42]

wow i love this story! the only problem is that starbucks' quality has dropped considerably. now when i'm ordering something all they do is just press a button and the drink comes out! Not very authentic italian if you ask me...

[offshoredevelopment]

Hi 2 all,

Its great success and inspiration for me and hope for others too I love to know more about his current

[jonathanfigaro]

Having a burning desire is the key to achieving success. Howard had a burning desire to become successful and had a big 'ol dream that fueled him, with his persistence , dedication and perseverance. Now we all buy his coffee.

Excerpts like this makes me happy i am an entrepreneur. How about any of you guys?

[heidrek]

He's done exteremly well considering starbucks is pretty average coffee!

[zmonique2007]

He's another inspiration. Great story!

Endurance and perseverance are important so as not to give up easily. Starting a business is always accompanied with lots of challenges but if we have this two qualities, we're focused and always work towards our goal.

[sajis18@yahoo.com]

Howard Schultz is one of my favorite entrepreneurs....................