Coco Chanel

[Nick R]

Taking Haute Couture to New Heights: How Chanel Achieved Success



When Time magazine published its list of the 100 most influential people of the 20th century, Chanel was only the person in the fashion industry to be named. With that, her influence on not only her own field, but on the world as a whole, became obvious. “When I can no longer create anything, I’ll be done for,” Chanel once said. She was a dedicated workaholic who devoted herself competely to her work until the day she died at the age of 88. What were Chanel’s succses factors?

She Was Different: From her style to her personality to her marketing, everything about Chanel was unique. She brought a new vision of women’s fashion to the industry and, with its boyish qualities, simplicity and clean lines, she revolutionized the field. She brought fashion down to a practical level, all the while maintaining a sense of class and elegance that appealed to the elitest of women.

She Was Daring: She fashioned elegant women’s dresses out of the same material that was used to create men’s underwear, and at a time when women weren’t even supposed to be thinking about men’s underwear. She cut her hair and wore loose clothing when society told her she should have long, flowing hair and tight corsets around her body. Chanel was willing to take the risks she needed to in order to reach the top.

She Was Inspired: Chanel once attended a masquerade ball dressed as a figure from a Watteau painting. The compliments she received from her outfit prompted her to turn it into a woman’s suit. Everything from paintings to men’s clothing to architectural shapes to simple flowers served as inspiration for Chanel and wound up in some form or another in her creations. By looking to the ordinary in order to get ideas, Chanel was able to create the extraordinary.

She Communicated Success: For Chanel, beauty was not just about looking good. It was about presenting oneself in a way that garnered respect from the outside world and allowed one to move forward with one’s own goals. By taking care of your appearance, Chanel believed that you would be able to present yourself as a powerful and successful person, even if you weren’t there quite yet.

She Was Resilient: “Elegance is refusal,” Chanel said – refusal to give up. Chanel never lost faith in herself. Despite having to overcome her age and her ruined reputation, she was able to make a comeback in the industry at the age of 71. She reinvented her designs and gave them a fresh spin, which helped make her company a leader once again.

“May my legend prosper and thrive,” said Chanel. “I wish it a long and happy life.” Indeed, her company continues to thrive. By refusing to license out the Chanel name, the company has maintained strict quality control over its products, allowing it to stay at the top of its game in all the decades since Chanel’s death. Today, Chanel’s overlapping double ‘C’ logo continues to represent an image of chic and elegance around the world.

[martina333]

Would just like to add this article about Coco Chanel.

Gabrielle "Coco" Chanel's stylish, elegant designs revolutionized fashion during the 1910s, freeing women from the uncomfortable and stiff apparel worn at the end of the 19th century. Chanel furthered her own image: the woman of the 20th century, embodying independence, success, personality, style, and confidence.

The influential Chanel suit, launched in 1924, was an elegant outfit composed of a knee-length skirt paired with a trim, boxy jacket, traditionally made of woven wool with black trim and gold buttons and worn with large costume-pearl necklaces.

Chanel also popularized the little black dress, whose blank-slate versatility allowed it to be worn for both day and night. The black Chanel dress was strapless, backless and more than a little risque. It shocked the general public at large but quickly became a fashion sensation. The Chanel dress premiered in the third ever edition of Playboy. This added to the controversy surrounding the Chanel name.

Much imitated over the years, Chanel's designs were manufactured across more price categories than any other in the high-fashion world. It was Chanel who also introduced 'costume' jewellery to the world of fashion, using a variety of accessories such as necklaces, chains or pearls of several strands. A bag with golden handles, an elegant pearl necklace, a tailleur dressed in black are the symbols of elegance and status that marked forever the history of fashion. But it was Chanel No. 5[3] - considered the number-one selling perfume in the world - which helped her become a millionaire. The perfume was created in 1921 by Ernest Beaux at the request of Chanel, who said about the perfume that it was "a woman's perfume with the scent of woman." Its Art Deco bottle was incorporated into the permanent collection at the Museum of Modern Art in New York in 1959. Chanel No. 5 was the first synthetic perfume to take the name of a designer. One of Coco Chanel's most famous quotes is, "This perfume is not just beautiful and fragrant. It contains my blood and sweat and a million broken dreams."

All of her clothes were emblazoned with the famous Chanel symbol; this, however, was not of her own design. The symbol was given to her by the owner of the Chateau de Cremat (a Chateau on the outskirts of Nice in the south of France). In 1923, she told Harper's Bazaar that "simplicity is the keynote of all true elegance." Chanel always kept the clothing she designed simple and comfortable and revealing. She took what were considered poor fabrics like jersey and upgraded them. She was instrumental in helping to design the image of the 1920's flapper (The term flapper in the 1920s referred to a "new breed" of young women who wore short skirts, bobbed their hair, listened to new Jazz music, and flaunted their disdain for what was then considered acceptable behavior. The flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles,showing a lot of skin, and otherwise flouting conventional social and sexual norms). The German designer Karl Lagerfeld is, since 1983, the art director of Chanel, both for the haute couture and prêt-à-porter.

[nonnerkay]

I really enjoyed reading this! I'm a big fan of Chanel and have a lot of purses shoes and dresses! great post

[grants]

I enjoyed reading the Coco channel story and he truly inspire us for his success in the fashion industry

[mapguy]

A true inspiration.

[niaz13]

at a time when women weren’t even supposed to be thinking about men’s underwear. She cut her hair and wore loose clothing when society told her she should have long, flowing hair and tight

[sukhjeet_vfusion]

Entrepreneur's are in a class of their own. Nice article ...

Sukhjeet Singh
co-founder of The v-Fusion Group
The v-Fusion Group

[discountedclothing]

I love fashion and one that influences me is Chanel. I love their new ideas and new concepts of fashion.

[RameshRaja]

ou want to invest in a work at home job you can either start with a job or later transform it in your own home based business or yo

[LAismoreFun]

hes a cool guy wouldntchha sart

[TylerBakerllc]

Great post

[rosesmith]

Nice post definitely. Good keep it up.

[andrewlm]

Good post! I enjoyed reading the Coco channel story and he truly inspire us for his success in the fashion industry.

[Mega B]

Good post! I enjoyed reading the Coco channel story and he truly inspire us for his success in the fashion industry.

I see you must of read the whole story then ??? has Coco Chanel had a sex change then 'he truly inspire us'

[stephensalve]

Haute Couture is very big and popular entrepreneur. Haute Couture is achieve its target and do its best in her business.