[Bowmania]

Hello,

I am just wondering if there is some kind of formula to figure out how much to charge for advertising on your web site.

i.e. (Traffic flow / XXXX = $$$$$$)

If there isn't would someone be able to give me a ball park figure for different amounts of traffic flow.

Thanks,

Casey

[gambit]

I don't know what kind of website do you run but I suggest to search at your competitors if not, you can probably look at your monthly expense and multiply that by two.


My friend has 4 million visitors each month and he charged $45 per month for a 125x125 banners. For a standard banner, it will be $60.

[mpnetwork]

Depends on the value of your visitors.

1. Ask yourself "if I send someone to an advertisers web site, and they place an order, how much does the advertiser make?"

-- say they make $10 per order

2. How many people do I need to send to the advertisers web site before someone places an order? (Say 2% order)

-- $10 per 50 visitors

3. How many ads need to be shown to send 1 visitor to the advertisers web site? (Say 100)

-- $10 per 5000 impressions
-- $2 per 1000 impressions

Therefore, based on this estimate, your advertisers can expect to make around $2 per 1000 impressions, so to ensure they make a profit, you could resonably charge $.50 per 1000 impressions.

This formula should give you a starting point, of course securing advertisers can be difficult, so you may need to discount your ad rates accordingly. As well, factors like age, income, your web site's topic, etc. will change some of the numbers above.

[BetterEdit.com]

This may sound a bit simple but what you can charge for advertising is equal to whatever the advertiser is willing to pay.

So the logical thing to do is think like an advertiser - why would they want to advertise on your site? How can you provide enough value that they would be willing to pay you.

In my opinion the best way to figure out how much to charge is to just make something up at a monthly rate and see if anyone bites. If you have excess demand increase the price, if you have no demand drop the price.

See this article for more details - How to Make Money from Your Website Using Advertising.

[gambit]

Very smart solutions! My father told me about this solutions but didn't listen to him at first. Very good Yaz!

[quote]Originally posted by BetterEdit.com
This may sound a bit simple but what you can charge for advertising is equal to whatever the advertiser is willing to pay.

So the logical thing to do is think like an advertiser - why would they want to advertise on your site? How can you provide enough value that they would be willing to pay you.

In my opinion the best way to figure out how much to charge is to just make something up at a monthly rate and see if anyone bites. If you have excess demand increase the price, if you have no demand drop the price.

See this article for more details - How to Make Money from Your Website sing Advertising. [/QU
OTE]