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Old 03-10-2008, 08:31 AM   #1 (permalink)
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Statistics Are Robbing Your Blog

Hey guys,

Many of you know that I have been spending alot of time marketing and bettering my blog as I am looking for it to be a significant form of secondary income for myself.

Well I have written what I think is my best post so far and was wondering what you guys thought of it.

So here it is

Statistics are the thief of your blog’s success because you spend too much time analyzing and hoping and not enough time thinking and writing.

Your goals as a blogger are to produce an income stream that will rival the best in the business. You want 15,000 subscribers, A bounce rate under 20%, your return visit rate above 10 visits per person and the most important statistic; revenue to be enough to maintain a happy and fruitful lifestyle. But you are robbing your blog of that exact success by caring too much.

You spend 30 minutes a day at least checking awstats, google analytics, commission junction, kontera text ads, text-link-ads, google adsense and feedburner… just to see how the blog has performed that day. But what you didn’t realize was that you wouldn’t need to so closely monitor these stats if your blog was truly performing.

Yes statistics are beneficial and relevant, but you don’t need to see what your Alexa ranking is twice a day. Take your mind of off the stats and help your blog by giving those 30 minutes back to it.

If you would spend 30 minutes a day commenting on other blogs, researching and writing informational relevant articles, helping others in forums, or passing out business cards your statistics would be skyrocketing.

You are not bettering the performance of your blog by simply checking your statistics, you are in fact hindering it because you are not generating any new methods of increasing performance.

Here are 5 ways to treat your statistics right.

Check Them Weekly.

That’s right only once a week. Sit down and analyze what has happened over the past week, with a bigger selection of stats (A weeks worth, not a days) you will be able to better analyze the sites trends.

Set New Goals Every Time.

With your new information on hand you can set appropriate goals by isolating trends and working with them to create new traffic. Then at the end of the next week you can see what worked and what didn’t.

Don’t Brag About Your Stats, Explain them

Gentlemen this goes for you. Blogging isn’t a pissing contest. Your readers are interested in your statistics, but they don’t need to now how great you are, they need to know how you became great. Explain to your readers how you found the best paths to success in your site and how you exploited them to create better returns on investments.

Knowing What You Made Doesn’t Help, Knowing How you made it does.

If you are new to blogging you probably haven’t realized that you won’t be making money right away. If you are an old blogger you still can’t understand why you got clicks yesterday and not today when you had more visitors. You can’t predict the habits of your users. Analyze your income methods, see which are performing best and compare them against your other strategies to increase your revenues, don’t just check to see if you made money today.

Spend More Time Writing

This is the easiest one. If you want to see an increase in your statistics spend more time working on your content. 10 minutes a day will give you view crap and they will eventually realize it. If you spend more time checking statistics that you do creating good content you soon won’t have any statistics to check.
I know this all sounds a little preachy, but it is a goal I have set for myself as I am one of you. I spend to much time worrying about the performance of my site and not enough time making it perform better. Your site won’t become a hit if you don’t know why it isn’t a hit.

I am really trying to get this post out there and have had a few diggs so far, so if you like it I would appreciate another digg.

Which you can do here.

Digg - Statistics Are Robbing Your Blog.

Or from my blog here.

Statistics Are Robbing Your Blog | Creadiv Design
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