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RLorenzen,
I am non-bias and I also think you need a new look. It just does not look professional to me. I personally would not buy from you. But, like mxer210 said, you need to ask your targeted audience. Pehaps, they will preceive a good deal because you spend more time on the product and services rather than the website???
I have the same problem as you with my site. A lot of criticisms. So, I am as well seeking a designer to help me with my site as we speak.
Good Luck to you.
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