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How to use MySpace for Marketing?
If you want to use MySpace to network with other marketers and/or establish a presence as an expert, Paulie Sabol and Jack Humphrey are excellent examples to follow. I'd check out their pages and see what they're doing.
My personal preference, and recommendation, for marketers isn't necessarily to use MySpace to get leads/business/contacts within the IM world, but rather to market products and services the MySpace users want.
Most of MySpace isn't interested in business, or, well, work for that matter.
What they do want is to look cool, be popular, get hot dates, etc.
If you can market something to them that will help in this respect, you'll have a winner. I.E.:
* CPA offers - ringtones, emoticons, dating sites, even personal care stuff can do well (i.e. acne product, grooming stuff).
* Send traffic to an adsense site on similar topics - leave comments linking to your URL or post your URL on your page
* Layout/graphics/code sites - these do well, the problem here is too many people either (1) are using a templated site w/o making any changes so aren't getting good SE rankings - duplicate content or (2) they simply put the site up and expect traffic to magically come. Work it every day, leave comments w/ pics linking to your layout site every day. Keep working it. Traffic will come if you've got a well stocked and easy to navigate site
* Market to musicians - bands on MySpace really, really want to get more exposure to their music - figure out a way to help them do that, whether it's a product or a service you develop
* Market direct to groups - MySpace users segment themselves neatly into the MySpace "Groups" section, so you know who is interested in what. An dyou'll know which groups - or, topics - are most popular with the MySpace crowd. Might find a group on Drum n Bass music and have something (your website? an affiliate product? etc.) to tell them about, or the TV show Lost, or paganism, or whatever - the groups have members, build a friends list of those members, send them messages, post to group pages, start a blog on the topic & invite group members to read it, etc.
That ought to get the wheels moving for anyone considering marketing on MySpace
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