save yourself the agony of cold calls by using your first few clients (family friends etc) as referrals- have them suggest you to their friends.
its always more believable when someone else says your services are great. example:
<---------------- the absolute best web developer
yeah so anyone actually believe that? hahaha. what about
:
"Casey did not only design one of the best web sites we've ever seen, but assisted us with our content. He is both innovative and professional." Jefferson Davis, President, G-knome Biotech Inc.
Now it has you thinking. Well Jefferson is the president of his company- so he has to know something or two. Maybe I'll go with him...
Don't make it up

just ask for a quote or two from your clients.
Good luck!
<~ doesn't mind tossing tips as he's no longer in that market
