[emailappenders]

Five Great Reasons To Choose Email Marketing - Dianne Fergusson (Email Appenders)

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

So, Why Email Marketing?

1. It’s Inexpensive: Email marketing is an affordable way to stretch a tight marketing budget - and whose aren’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

2. It’s Effective: Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
i. Increasing sales
ii. Driving traffic
iii. Building Loyalty

3. It’s Immediate: Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

4. It’s Targeted: You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

5. It’s Easy: There is Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.

It is time to put email marketing to work for your business!!!

[YoungWiz06]

I agree, I think email marketing is effective but how do you "market" w/o "spamming"?

[Karen]

Originally Posted by YoungWiz06

I agree, I think email marketing is effective but how do you "market" w/o "spamming"?

You need to have an optin list first and foremost.

Then when you mail to your list, make the email informative. One of the best ways to 'market' to your list is to give a review of something.

Karen

[mgxsolutions]

I use email marketing very effectively on my sites. I have an email list that anyone can join and customer can also be added to the list upon checkout.

It is a great way to reminder past customers of where you are and what you do. Also, it is an easy way to send coupon codes, or special promotions their way.

The tool that works the best though, is used on one of my sites. It lets people enter their email address to be notified when new items come in for that category, in this case music bands. Once we get a new item for that band, they get an email letting them know. We get a ton of people signing up for these in order to stay on top of things. Some bands have hundreds of people on the list of people looking for new items from that band. When we send an email out, the click rate is over 75% and the conversation rate out of those 75% is almost 20%. That is a nice conversion rate. Of course, it is because we are giving them exactly what they signed to be notified about without useless promotions.