ltw - link exchange with people with sites relating to yours, submit your site to directories, do some
seo, your adwords/textlinkads/adbrite, wirte articles not only can you put them on your site but they can go on others and bring you traffic
that is a few standard things you can do
Now these are the extras that i recommend you should also do:-
Yellow Pages/Thomson Local
Local Newspapers(cheaper then national)
Flyers around your area and others however this will cause costs to rise.
Advertise in your local shops.
These are a few you can do as well as the standard ones, good luck
