[Dale King]

Despite the headline, this isn't a political post. It really is about marketing - Barack Obama's marketing strategy. I'm a huge proponent of having a USP - "Unique Selling Proposition." I think it's important for businesses to effectively differentiate themselves from their competition. I discuss this in my latest article titled, "Barack Obama's Unique Selling Proposition." You can read it here:

Barack Obama's Unique Selling Proposition

As always, I welcome your comments and/or feedback.

Dale King

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Barack's marketing strategy is the most ingenious of any candidate for the Presidential race that I can recall.

What he might be capable of as President of the United States is an entirely different story. But as for his marketing strategy: Brilliant.

[John5544]

I agree. Obama is doing a spectacular job at marketing.

[GuyBBY]

Great post Dale. Thanks for that. From politics to iPhones, marketing always possesses those core aspects to get you to chose in their favor!

Best

Guy

[dfveteran]

Out of the 3 main candidates left. Obama probably has the most down to earth and straight out attitude about him. He seems to very keen on targeting the younger generation by using new marketing techniques.

It's working great, because most of the people voting for him are under 30 years old.

[Ju3561]

Obama seems to have the "Blair" image quality about him. Tony Blair, once elected by the politically illiterate UK public, proceded to carry out the process of signing the UK's death sentence. Both Blair & Brown are guilty of rendering the UK £1.2 trillion in debt and a nation ruled by unscrupulous lawyers. Be careful, USA!!

[Dale King]

Originally Posted by GuyBBY

Great post Dale. Thanks for that.

Thanks, Guy!

Dale King