I agree with Sam Borona.
Companies can follow two routes: Innovation, or Non-Innovation. Yes, it's that straight forward. But what makes a company Innovative, or not?
Innovative companies come from everywhere, and are defined by their ideas, and the founders passion. This can be seen in companies such as Microsoft, where a college student decided that he can make it, and didn't give up. Same goes for Apple Computers. Imagine what the board of directors thought when a researcher proposed the Ipod. If someone had shown that to my board and I, at that time, I would have laughed and turned the guy away. They took a chance, and went all out. Look where they are now. Innovative companies, as sam stated, usually fall within the prospecters area. They search for the ultimate payout, such as miners did during the gold rush's. Not every innovative company is like this, but many are.
Non-Innovative companies, however, are defined also by their ideas and passion, but they never are started on a chance or an untested market. Take Rockfeller for example. Oil was his game, and look we he did. Something that wasn't complex, and he knew, and he used to his advantage. He bought thousands of refineries, and used that to capitalize on everyone who needed oil for heating, fuel and business. Carnagie Steel did this as well. This man went out and built a company out of the least interesting product on the market: Steel. He bought a few railroads, some forests, some refineries, some smelting plants, and the mines, and turned it into a billion dollar company. Guess who made the money making the shovels?
Innovative is a great path to go with, but huge amounts of profits can also be made in non-innovative companies. My company is progressing the route of a non-innovative company, even though I started out as innovative. I quickly realized that I didn't like it too much. So I switched. Now, I'm well on my way to be a huge supplier in the Frederick, Maryland area.
I'd just like to thank Sam for his excellent comments.
In the next few weeks, a new small business resource site will be starting up. Business Resources, tactics, marketing and other topics will be covered. Check in a few weeks.
Ryan Scott-Small Business Resource
Ryan Scott is a founder of WolfCon Corporation, a Frederick, MD based distribution and product sales company. In the coming months, his company will be moving locations to a the Urbana Villages, and will open it's second major division, Urban CIT Properties. If you would like to contact him, please pm him, or email him at
WolfConn.Rlokey@yahoo.com.