[MojaCity]

I have a website (www.mojacity.com) that posts, apartments, dining and nightlife listings and I have been using adwords and surprisingly it is bringing a lot of traffic to my site. One of the campaigns I am running is dedicated to the apartment section.

Do you guys think that I should direct my traffic directly to the apartment sections of the site where they can search only for aparment listings or do you guys think I should direct them to my homepage where they can search through the whole site (apartments, dining and nightlife)?

[cbartb]

Split testing is always a good way to see. Try both using two campaigns, one that sends them to the apartment page, one to the homepage and see which works out best.

[MpyreDzirez]

You don't need to create 2 seperate campaigns for this you can do it with ad variations...pm me if you need anymore adwords help

[pbradish]

Direct it to the apartments. As MpyreDzirez said, you can use ad variations to acomplish this.