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Old 05-18-2006, 11:39 AM   #1 (permalink)
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What do Investors Expect?

Hello,

My business partner and I are starting a new hosting compnay, and we have a friend/client that wants to invest in the company. We estimated that first year costs would be around $ 30 000.00 and he is willing to put that money in.

I just wanted to know if anyone else has had experiences with investors, and what the outcome was. I know that Venture Capital Firms expect to triple their original investment (in profit back) in a few years, but what do private investors expect back?

Basically we are going to set this up so that the company is incorporated with 3 shareholders, my business partner and I, and our investor.

We are meeting with him next week to discuss this matter further, but I just wanted to see what you all though about this.

Thank you for your help.
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Old 05-18-2006, 11:41 AM   #2 (permalink)
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hallelujah, at last, a real question!
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Old 05-18-2006, 11:46 AM   #3 (permalink)
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Hi Akula

I also wanted to mention, that out of that 30 000.00 $1000/mth is going to salary, it's just something small to kinda cover transportation costs to the office and other things.

So do investors cover all costs? This money is going to essentially cover all our 1st year expenses. We are not planning on seeking any other type of funding (i.e. bank loans).

Also are profits split at the end of the year or monthly?

thx.
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Old 05-18-2006, 12:56 PM   #4 (permalink)
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Quote:
Originally Posted by Luxe Studios

I just wanted to know if anyone else has had experiences with investors, and what the outcome was. I know that Venture Capital Firms expect to triple their original investment (in profit back) in a few years, but what do private investors expect back?
Yes, I've had experience with investors; angels, vcs and LPs

OK...I'll try to cover the central issue and we can go from there.

First off, the outcome with all venture investments is always bad for the entrepreneur (with some sparse exceptions, which are usually the ones reported in the media). The whole point of venture investment is to get the entrepreneur to sacrifice their life, only to kick them out of the company and reap all the rewards. That's just how vc works....for a lot of no-so-obvious reasons (e.g. founders do not make good managers, they make good founders, that's why they're called founders)...Not to fear; there are ways to deal with this problem of asynchronous motivations.

Second, the expectations of angel investors are different in order of priority to vcs. The expected rate of return is the same (circa 30% p.a) but importance placed on qualitative outcomes has greater priority. Angels, foremost, want to leave a legacy, rather than vcs, who are gambling with other people's money, and have to be accountable to people other than their wives (or husbands). If you request, I can provide you with an independent report on the differnces between various financiers, so you can better tailor your pitch depending on the kind of financier you're pitching.

All in all, these facts can assist you in decision making.

Now.....me being nice: if you'd like to, I can can answer your further questions, and help you ask the right questions, to get the right answers, so you can make better decisions and keep your job as CEO.

Now, the unpleasant bit: from the facts you've given me (an angel pumping $30k into a concept stage, web hosting company, with no proof of an "all star" team), I can tell you that some thing's wrong; a) I do not have the full facts b) You're dealing with a flake c) You're dealing with dumb money, and you're about to get an allowance rather than an investment.

Private investors do not fund people's salaries, enter saturated markets without a competitive advantage, or invest in vapourware. The only rational funding scenario for a hosting company in 2006, is 7 figure expansion capital for an already profitable, medium sized company that needs risk capital to fund its expansion strategy. Anything outside of this scenario - is weird (to use a euphemism).

Finally; Me and you are talking about financing. Based on these facts, it's likely that the angel deal will fall through because it does not meet standard criteria for what makes a good private equity deal. If it does fall through, I invite you to ask something like "What are my financing options based on these facts", or, to lower the chances of the deal falling through, it's a good question to ask, "What are some things I can say to better meet investor expectations?" Hopefully, this will lead to the deal not falling through and I will cease to be of use to you.

In other words; I haven't fully answered your question. The complete answer to "what do private investors expect", is a four paragraph overview of things commonly called due diligence, complete with qualifications and exceptions.

How else may I (or may not) be of service?
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Last edited by akula; 05-18-2006 at 01:05 PM.
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Old 05-18-2006, 01:52 PM   #5 (permalink)
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Thank you for that, I think a bit of background info is in order... The investor is a client of Luxe Studios, of about 3 years, over this time we have formed a friendship, and have helped them out in a number of ways throughout the years free of charge.

It is necessary for us to start a hosting compnay so that we can have full control over hosting to ensure uptime, ect.

I realize that the market is quite saturated, and our major advantange over our compeitors is that we won't oversell.

So if I understood you correctly, our investor will own 30% of the company? With profit sharing at the end of the year..or.until forever? Always receiving 30% of profits? Does this mean that investors invest each year, or only once?

I have a few quesions based on what you said. If he owns only 30% how could i lose my position as CEO?

What do you mean by dumb money?

As for the "all star team" I have a business advisor (who is not available to chat today, and i had some pressing questions so i came here) who will be helping/advising me throughout this process. He has sucessfully grown 3 start-ups, and has a ton of business experience, from being a CEO and growing profits for a company from 5 mil to 15 mil, to starting his own company and dealing with investors himself. He's seen a lot of ups and downs in the business world, and just celebrated his 56th B-day a few days ago.

I realize this will be a long process, and I just wanted to get some things straight, I would like to read that independent report, if you can PM me.

Thank you

P.S. What happens if the company (for whatever reason) is not sucessful? Does the money invested have to be paid back like a loan with interest? Just curious, I haven't seen anything on that subject.
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Old 05-18-2006, 05:35 PM   #6 (permalink)
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I agree with Akula on "investors don't fund salaries."

I have had multiple ventures that have had early stage funding from Angels. Not once have I taken a salary. That was my risk, his risk was the money. Especially when you say $1000/month, or $12,000 per year is going to salary and you expect $30,000 to cover expenses for a year. Thats almost 50% of his investment going to salary.
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Old 05-18-2006, 07:13 PM   #7 (permalink)
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Quote:
Originally Posted by bbalfour
I agree with Akula on "investors don't fund salaries."

I have had multiple ventures that have had early stage funding from Angels. Not once have I taken a salary. That was my risk, his risk was the money. Especially when you say $1000/month, or $12,000 per year is going to salary and you expect $30,000 to cover expenses for a year. Thats almost 50% of his investment going to salary.
Thanks for your reply, I have had no previous experience with investors, but the salary idea was the investor's idea. I guess everyone does things a bit differently.
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Old 05-18-2006, 07:41 PM   #8 (permalink)
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I also do not believe if your only selling point is if you dont oversell. Have you dont any research into it?
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Old 05-18-2006, 07:54 PM   #9 (permalink)
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Akula:

I wouldn't mind reading the report. Please PM me.
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Old 05-19-2006, 12:07 AM   #10 (permalink)
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Quote:
Originally Posted by clax313
Akula:

I w