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Young Entrepreneur Forums » Ask A business Question » Have a business question? Ask our forum members and Experts for their advice. » I'm doing a website similiar to Myspace, Facebook, LinkedIn, Bebo, and Friendster's



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Old 03-15-2008, 03:28 PM   #1 (permalink)
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I'm doing a website similiar to Myspace, Facebook, LinkedIn, Bebo, and Friendster's

How much should I charge for ads for a new website similiar to myspace, facebook, LinkedIn, and friendster's. and can you give me a price list if possible. Thank you
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Old 03-15-2008, 04:27 PM   #2 (permalink)
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Hi,

Until you have a lot of traffic I would just forget about ads.

What is your url? I would like to take a look at your site.
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Old 03-15-2008, 06:18 PM   #3 (permalink)
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You'll need a ton of traffic before people will pay for advertising space. Worry more about how you are going to get traffic then what you are going to charge for ads no one is going to see.
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Old 03-24-2008, 12:32 AM   #4 (permalink)
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if you have the traffic and user demographics of facebook and myspace you can charge as much as you want for ads.
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Old 03-25-2008, 05:42 PM   #5 (permalink)
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That's not really true. Those sites have some of the worst traffic targeting of any popular site. Community Connect and companies like that can command much more with much less overall traffic.
My advice for your new site is do what you can with adbrite and google until you have enough traffic to support your site. If you don't have a dedicated server setup (at least a db server and web server) - you can't handle enough traffic to sell your ad-space because you can't run your own ad server, thus it still has to go through someone like adbrite anyway.
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Old 03-27-2008, 04:10 AM   #6 (permalink)
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why not assume he has the traffic and give info on how much money he can charge if he did, i am curious too as to how much adverts on sites like that would cost, does any one have that info or past experience
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Old 03-27-2008, 04:11 AM   #7 (permalink)
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guys - thats wasnt a dig at you , i just read my post again and it comes across rather rude , it wasnt ment in that way..
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Old 03-27-2008, 09:04 AM   #8 (permalink)
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Well, facebook sells ads to advertisers very similar to how Google does - on a bidding process. This lets big companies buy a lot of ad space, but also lets users, small bands, people announcing birthdays and campus events, etc. to place ads as well. They have a minimum CPM of $.10 but recommend bidding between $.25 and $.30. They also have a minimum daily budget of $5. This means that if every customer were going to pay the absolute minimum for advertising, Facebook as would cost more than Google ads, but since it's a bidding process on both sites, the prices can vary considerably.

Hope that helped at least somewhat!


(Oh, and it's interesting to note - Facebook used to charge a flat rate of $15 per 15,000 views in your own network and per 10,000 in other networks. That was as recently as this summer, '07. Facebook is good, but it's not $1.50 CPM good! I guess that's why there are so many more ads on the site.)
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