Feedback on New Fast Food Restaurant Concept

[ripsaw]

Can you give feedback please.

Prototype / Pilot Fast Food Restaurant Concept

Fast Food Workers Recruited as "Partner Members" and as "employees".
Pasrtner Members / Employee Owned.

Use Website / Internet to sign up Member / Partners.

Member / Partners put in a "small membership cash amount".

Money used in this way as comes in / when budgeted amounts are reached.

Primary Set up / Company Attorney Hired to do all legal work for Corporation.

1. Site Selection done by Real Estate Location Selection Expert / results published at website for member update.

2. Architect hired to do concept drawings of builing curbside renderings / inside layout - drawings / renderings published at website for member update.

3. Competiton for Construction bids sought among contractors that specializie in cookie cutter fast food restaurant building construction.

4. Restaurant Supply Companies compete for layout design and equipment list bid.

5. Construction complete on pilot / prototype store # 1.

6. Restaurant Staffing Company hired to recruit experienced fast food managers and staff to operate first store.

Concept:

1/2 of restaurant business is done at lunch time. Trend will continue according to market research.

Concept solves THE most nagging restaurant problem: employees.

How? Employee owned and operated.

Concept Solves 2nd most nagging problem; staffing for peak / off hours.

This Concept restaurant operates open hours from 10: 30 A. M. to 2:30 P.M. five days a week therefore, no one works any more or less than anyone else, unless part time work is desired - no nights - no early hours - staff reports to work at 8:30 A.M. and signs out at 4:30 P.M.

The sales projections are solid on this concept and profit is very good, but profit is paid back in form of employee incentive bonuses to manage food costs within budgeted amounts.

Hourly rate for employee owners targeted 25% above current fast food hourly rate; eg: start at $9.35 an hour; therefore 40 hour week - paycheck is $374.00 per week for entry level staff. Managment target is also 25 % higher than industry average - advised by Restaurant Staffing Company.

The best of the best fast food employees can be recruited with this concept - that means good customer service - that means customer satisfaction - that means growing share of market.

Hot Concetp Makes this work.

Unique marketing model competes in all areas of top franchise fast food markets within one restaurant operation similar to "food fair in Shopping Mall" except limited to "Pizza / Chiken / Burger" type fast food menu.

On top of THAT...a "lunch room style" lunch plate sit down menu operates simultaneously with the drive in / drive away model and counter sales....so you appeal to the people who want a traditional meal at luch time and compete for mareket share with the "upscale" franchilse entry type restaurant operations - except "no frill" concept - the "traditional lunch room" blue plate special menu / 12 different Plate Lunches.

Concept operates both food concepts from "central kitchen" with drive up operation feeding orders and filling orders to one side; and walk in / counter / inside seeting on the other side of building.

Trademarked /and registered URL is 2 Nooners TM URL is 2 Nooners dot com

Whatchathink? Please feel free to criticize concept or praise it / offer suggestioins / and if interested to get involved - that too - PM away !
P.S. I posted this off the end of my fingers, so please forgive any misspelled words / typos.

[ltressel]

It seems like you have some cookie cut analysis of restaurant biz. Which is okay, I think you have some things covered well. My only concern is this-there's just not anything in it that makes me want to put my money down because it's a bland concept. You might want to put something that makes it a brand new concept.

What will set this new place apart from everybody else?


Have you got any restaurant experience yourself? I see that you would be serving pizza, chicken, and burgers but I hope you have something that can be a signature item that people would come for.

For example, KFC- they do chicken right, Wendy's with the square meat, McDonald's quarter pounders...you catch my drift.

Customer service, staffing, construction is all part of the restaurant phases. If you have a marketing plan already-then I think menu design should be one that you need to concentrate on further.

Good luck to you!

LT

[ripsaw]

Itressel...

Thank you for your comments.

There are no franchise restaurants that open five days a week for lunch only.

That's the hook.

If you've ever been in the food business, there's two principles we all know about...

"They all want to eat at once"...and "they all want what you're out of".

I've added...this one: "Who would want to invest heavily into a multi-unit program only to have the your operation run by kids who have trouble getting to work on time"?

2 Nooners™ solves the problem of staffing in the fast food business.

White Collar 40 Hour Week for Fast Food Employees.

1. Owned by Employees.
2 No Nights - No Weekends.

Soves the other problem with quality staffing.

Higher pay by at least 25% than existing fast food models can pay; they are locked into their costs and cannot move labor costs down because of their "open hours".

Half of retail sales are done at lunch...thus my marketing strategy is to go after the luch share of market.

What's different?

The Old Blue Plate Special for "sit down customers.

Can't get that in a fast food store now.

The Pizza chicken Burger is "bread and butter" menue.

It's the "other side of the market"...the trendy "entrees" menu average tiket is "too high" for the "average joe six pak" that MUST eat lunch...he's / She's gong to the "fast food places" now. The Blue Plate Special side of the 2 Nooners menu will move fast food market share, since no fast food place offers a "plate lunch" like the "lunch cafe used too".

The money to be made is to do the real estate deals / construction deals for the "fast food employees who own 2 Nooners ™ ... lease back deals as fast as you can build 'em after the "pilot store operating statement" comes in.

There is a ready made pool of "owners" in the fast food industry...and management that will NEVER OWN THEIR OWN BUSINESS but with 2 Nooners™ they become owners and there is a side of my program that allows individuals to own, and do a 50 / 50 partnership with employees.

You ask if I've "ff experience"... 15 years... I owned 10 National Franchilse Brand in major market... and pioneered pizza / chicken / burger concept into convenience stores way back when the "gas station guys" laughed at you when you tried to sell them on the idea of putting in fast food.

Happy to answer more questions.

Good food and good service sells in the fast food business....there is no "new food". It's all the same...it's a matter of how it's prepared, and is it conssitent from store to store under one brand?

A silver bullet you were askign about...the bugger's are "double ground - they melt in your mouth - no chewing needed" :>)

Pizza is PizzaFlip ™ Topping on Both sides of the crust _ It's A Handful ™ and Chicken - Single Wing ™ Wings only menue - it's the Sauce they want.

How am I doing?

[ltressel]

Ted,

The whole concept sounds good now that you put everything in perspective. Giving the employees ownership will solve the staffing issues-mainly tardiness, absenteeism, lack of pride, (just to name a few).

I know some companies like Enterprise (car rental) and Hotdog on a Stick exercise the ownership concept. The formula seems to work for them.

As far as your menu design, sounds like you do have that down to. The 3 items seem like a power item to sell.

I like the real estate concept. McDonalds is built on the same concept-hamburgers were just tip of the iceberg.

Something to think about. Good stuff Ted!

LT

[hocslap231]

You have a very unique Idea here. After reading your initial layout it almost seems as it is a TV pitch, which using that if you could get a broadcasting company behind it and make a series out of it much like flip that house kind of concept you are getting some funding and all the advertising you could ever ask for.
Having worked for a company that owned several hundred franchises' there are lots of things that go on in the hours that you are no longer working in which just makes great sense from an owners point of view.
You have also targeted a market which is primarily business people so the menu could be adopted into a slightly more upclass than a traditional drive through. I like this a lot keep it up, keep me posted on yout status.

[ripsaw]

Hi Hocslap231...

Thank you for your encouraging comments.

Yes, this is a great TV Reality Show idea but...that would be like trying to deal with the "government" :>) to slow a go for me.

Funding as a reason to go "tv reality" is truly a great way to get funding...but as I mentioned, it would be a great business waiting, while the thousands of "other" ideas get looked at too to cast them aside.

No, I would rather go it in the real world of business to generate the funding for this project.

I've given much thought to funding my projects. I don't like the idea of angel investors, or loans - grants etc. All of that makes you beholden to people or worse. If an idea is good, and it is sold by a person who believes in the idea, that belief will be transferred to other people and they will put their money into it.

By the way, I always take the long view and figure the idea will have to carry all the problems associated with starting from scratch or one of the problems will do me in some place down the road anyway, if I try to start out getting the big problems like funding out of the way by using poor sources.

Actually, the idea begain with a strategy to generate funding for my business idea".

If I were in a business, and someone came to me with an idea to own shares in the business I was in, and I knew the idea solved problems in THAT business I was in, and other aspects of the idea made sense to me, I would jump to invest my money, in a deal like that.

Actually, it is the fast food workers themselves, that are the very best place to look for owners of shares. I've even taken the idea to the smallest demographic level to generate stock holder sales by creating Seven Cities Company

Imagine the millions of "fast food workers". I believe they'll all buy shares in this idea.

And, as new stores are built, it's just going to get better, until the investment will slip into the main stream of the average consumer who is a fast food customer...now you are really on the fast track of development. Of course, the construction should be accomlished using a "similar concept".

In fact, there are hardly no business sectors where sector employees ownership of their own retail / service developement chains of employee owned businesses wouldn't make a great degree of common sense.

I think you've sort of missed one important business plan strategy I have mentioned in previous posts when you wrote of business hours, and the demographics of the lunch fast food market.

First, the lunch market is almost half of the retail prepared food business. That's a huge market and it's every day. Also, it is resession or business slow down proof. People must eat.

One of my core stategies in my plan is to "grab share of that market" from existing lunch food dollars that are being spent each day, without the major dollar investment in marketing / advertising, that must be paid by the consumer out of individual menu items.

Grasp the idea.

If I can lower my menu price by say... 15% average ( some items more, none less ) people who spend money EVERY day, for lunch will notice THAT lower over all cost to them.

The savings comes from lower operating costs ( only open day hours ... lots lower light bill than competitors...that's a big factor now and only going to get more costly as energy prices continue to rise ) no advertising / marketing costs ... trust me this idea will be a classic "buzz" business in each market we enter; and lower employee cost because of working hours in the retail food business will be the talk of the town.

And, you assume that the lunch trade each day is mostly upscale business people. I think by that you mean as you wrote in your post suits.

The fact is, my idea steers clear of THAT profile of customer mostly.

They are in the lower percent of available "lunch market". Let them go to the upscale lunch places.

No I want the 85% of people who are not in THAT upscale customer profile. I want the ones in each market that do the work every day and get only workers pay.

That is where the market is for my idea and for most of the sales dollars coming from the lunch sales dollars. Sure there are upscale places; but think abou it; for everone of them, there are 10 lower scale fast food places.

The whole "blue plate special idea" of my idea is to serve one plate, with the whole meal on it, if you "sit-inside to eat" A menu of 12 BPS deals and cookie cutter them so they are identical every day, and from store to store, in appearance, and taste is the key.

Why don't you join me in this worthy ideal?

I am not a website designer as you can see if you visit any of my websites. And THAT is what it takes to sell this idea to people.

I make all of my websites myself, but I only use my websites to sell my ideas to people.

I know, it'd be better to have a nice looking website; but it's also no cost to me to knock out my websites in a day or so. I built and published three over the last two days on four barn burning ideas I thought of while I was sleeping the other night. I have a running list of over 200 TLDs and each one with a plan to do business in the real world.

Thanks again for giving me your feebback. I can't tell you how much I appreciate it. I apologize if there are any spelling errors...I just banged this out off the top of my head.