Relationships win business - and when it comes to updating investors who are the backbone of your small business, you need to keep them happy. This is true no matter who the investors are bankers, credit unions, an investors group or even friends and family.
Some business owners don't bother to stay in touch with their investors and this is a big mistake. They get so wrapped up in their day-to-day activities that they forget to update their investors.
Cultivating a smooth relationship your business investors can boost your bottom line - so don't neglect them.
Here are some strategies that can help you improve your relationship with investors:
Make documentation available - Investors need to be able to get forms from traditional equity holders, key employees, professional venture capitalists, bank loan officers and advisers.
Increase their involvement - Investors can get involved in all the company's activities and experience the industry as if they were helping to run the business.
Stay on top of legal matters - Investors should always be updated on all legal and competitive issues.





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