*Pics Inside* Vegas-based Exotic Car Marketing Platform -- Seeking Investor

[Fanatik]

Hey there fellow YE'ers! I'm posting this thread here to garner interest from any potential investors out there. Here's some background on us and what we've got going on:

This idea got started two years ago, and over time it's developed into an amazing all-inclusive marketing platform for high-end and luxury-niche companies.

Without going into too much intricate detail, here are some of the marketing modalities we've incorporated into our platform:

- We have access to various exotic and luxury automobiles. Our current platform is a 2008 Lamborghini Gallardo Coupe. We take this car and have it professionally wrapped in a high-resolution car wrap with our client's advertisements on it.

- Using innovative technology, we're able to show video advertising on the side windows and front windshield of the vehicle. (the car is a static display at events and high-end retail marketplaces, not driven)

- We blast bluetooth and wifi marketing messages to anyone within a 200' radius of the car. We also setup a nicely appointed brochure/coupon rack for the traditional takeaway. (Note: Bluetooth marketing is still trying to take hold in the US, so offering an alternative method is a must).

- We have a 6ft H x 4ft W interactive glass windowpane setup alongside the car. Consumers can interact with webpages, products/services, or even play games on the internet from this interactive window. It's a standalone, and anything you can do with a PC can be done on this.

>> There are plenty of other details to mention, but please contact me if you have questions or interest. Investment amount and equity can be discussed privately. We have numerous established B2B industry alliances, as well as critical input from major marketing firms in the United States.

Our expansion will extend beyond the borders of Southern Nevada and envelop Los Angeles, Miami, Washington DC, Boston, and possibly Chicago by the end of 2011.

Enjoy the renders attached. My contact information: JayP [at] site2street [dot] com

Caesars Palace #1: http://www.twitpic.com/xmmra
Caesars Palace #2: http://www.twitpic.com/w9s2o
(e-mail or PM me for plenty more from MGM, Aria, and others)


Thanks again!

[leggomygreggo]

very impressive

[Bohlman]

I agree. Very good idea, I can see why this would take off.

Best of luck for finding an investor. If I had the money I would be all over this.

[Fanatik]

Thanks guys, I appreciate the kind comments. I've been able to meet with account execs, as well as the VP of Marketing for Zenith Optimedia and Kirvin Doak. Both agencies are huge as far as Vegas is concerned, and both were able to provide very valuable feedback on the marketing medium we've developed.

Likewise, we're courting some smaller companies in the Vegas area, and our prices are extremely competitive with the various packages we offer, marketing ROI feedback and data collection for each individual marketing modality, etc. We undercut any interactive glass medium by a minimum of 34% by having a direct factory and manufacturing business relationship/alliance. Being able to offer something interactive and consumer-catching is important to provide rich data that would otherwise be lost.

Thanks again for the comments. I'll let you guys know how we progress.

Jay

[foxsie]

I love this idea even though I feel it does have limitations, seems to be a niche alternative. Would play perfectly in Las Vegas and rich shopping mall areas/towns. Is that window pane an active technology and patented by you? That's a key item. This form of advertising is very exciting though, could play well for holidays such as Christmas and even renting out for in-mall stores to brandise.

[Fanatik]

I love this idea even though I feel it does have limitations, seems to be a niche alternative. Would play perfectly in Las Vegas and rich shopping mall areas/towns. Is that window pane an active technology and patented by you? That's a key item. This form of advertising is very exciting though, could play well for holidays such as Christmas and even renting out for in-mall stores to brandise.

Hi foxsie, thanks for the feedback. I felt that we were limiting ourselves by offering 'only' the exotic car vehicle, so we just got pinged from a client (unfortunately I cant say who), and they want us to do this with Classic Cars as well. We said okay! Their feeling is that exotics would target men - and classics will normally target both men and women. Most women don't care about a Lamborghini... but most baby boomers love older cars that they grew up with... so there ya have it.

We've been able to adjust our prices to absolutely demolish traditional advertising. Pay $3,000/month for traditional advertising, or $3,000/month to have this, which encompasses 5 major marketing techniques and provides valuable data collection and feedback for the client.

The interactive window is a real and actual technology, and no it's not patented by us. It is out in force in Europe, but the US has yet to realize it's use and potential - which is HUGE. In offering our core business, we also offer the digital signage solutions to retail stores, so they can get consumers interactive with their products even when their stores are closed. Imagine walking downtown and passing your favorite store after it's closed. You wanted to see if they got in a new pair of jeans or a new jacket... but you can't walk-in. With this - you walk up to the window, check their in-store catalog and see the item you wanted, as well as how many they have in stock. If they're out - then it tells you where to buy it in the area (at another one of their stores), or you just save it to your cart and access it at home to buy it via the internet.

Possibilities are endless.

[Encrypted]

We've been able to adjust our prices to absolutely demolish traditional advertising. Pay $3,000/month for traditional advertising, or $3,000/month to have this, which encompasses 5 major marketing techniques and provides valuable data collection and feedback for the client.

How exactly can you afford to pay for the car while making just $3,000/month off of it? I assumed you would have been making that weekly or bi-weekly at worst.

[Fanatik]

The car's not the only revenue stream, and the monthly payments on the Gallardo are only $1578 BTW. Having access to private parties with a wide range of cars helps as well. Thanks for the concern.

[allrelative]

the interactive window interests me..
im guessing the image is projected onto a window?

[Fanatik]

There are a few different ways that we display the image, depending on the application. Shoot me a PM if you want details and such.

[bizdev]

Any interested YE's can also offer their support to this business here:
Preneuraholics Unite - Small Business Funding

[foxsie]

Hey Fanatik, glad to hear my imput somewhat helped? lol Anyway I'm glad to hear that you spread your reach to other demographics and sexes, the classic cars are a great idea. Women love a sexy red Corvette, a perfect play for Valentines Day sales, Christmas, etc. I think though that as for the car used it would behoove you to either find willing lenders of their cars or showcase rides that are for sell. This option would benefit both you and the lender and lower your costs, upping your intake.

[Fanatik]

Foxsie, you hit the nail on the head. We do have private parties of vehicles that we've been able to work deals with. Without divulging too many details, the benefits certainly outweigh the costs by doing this. Nice observation!!

[foxsie]

Foxsie, you hit the nail on the head. We do have private parties of vehicles that we've been able to work deals with. Without divulging too many details, the benefits certainly outweigh the costs by doing this. Nice observation!!

Thanks again for your acknowledgment, I'm really glad to help any peer in their shot at greatness. I really love your idea and have tons of ideas myself. Send me a message, if you care to, sometime, lets chat!

[Fanatik]

Great news - we've been receiving a lot of inquiries from prospective clients and marketing agencies. Keep those fingers crossed.