Some thoughts on why MySpace took off...
I think most people did flock to MySpace because of the lack of functionality, which translated into an ease of use. Unlike geocities where you have to drop in a template and fill in the blanks at the very least, MySpace just had you fill out an online form in a period of time where mainstream shoppers were used to filling out their information online. It was easier to comprehend and no HTML was required at all.
I think it was the timing more than anything that made MySpace take off. Then, as MySpace brought up too much spam overload and privacy issues, Facebook capitalized and built their user base in the college market and now beyond.
I think the reason users on either of the two continue to grow is simply the prodding of friends/relatives/co-workers who are on either service getting friends and co-workers without membership to join up or maybe just the ever-growing masses of 12-year-olds getting a computer and getting online.





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