Your Business Slogan

[usakos]

Every business needs a slogan. If you don't have a slogan, you better start working on creating one. It's the better way to identify your own image and industry focus.

And, most large businesses pay advertising agencies millions of dollars just to create a marketable, great slogans for their businesses.

So, how do you come up with your slogan for your business? And do you have any, if so what's it?

Post your slogan on this thread and let others rate your slogan.

Our slogans are;

"Before You Rent" - for RentersQ

and

"Simply Addictive" for Gatepedia

For me it's easy to come up with a slogan, I just have to keep thinking about it for a few hours, I can go for a drive, take a shower, or just sit around until it comes to me. Sometimes I get slogans in my dreams, just dreaming about it, I guess I still be working even when I'm sleep...

[The Stealthy One]

This is something I am not good at! For instance, one of my latest ventures (the free hosting co. in my signature) does not have a slogan. I wouldn't even know where to begin. Of course, it must set the service apart, but do you focus on features, core values, the fact that it's free?

[David Rocci]

Liberty Tax Service mission statement (is that considered a slogan?): Set the standard, improve each day and have some fun!

RW Caton Real Estate Brokerage: To be the Preferred company of Profitable real estate Professionals, Providing world class service to the Public!

Diabco Life Sciences: "Nature's prescription for Diabetes"

The first two I had nothing to do with but the I was part of the brainstorming session that came up with Nature's prescription for Diabetes. And I also thought of our domain name: healthydiabetic.com

-dr

[fromantv]

usakos...im interested and intrigued about you and your rentersq.com ....how did you get it picked up by media? did they come....or did you go af ter them..any help would be good

slogan ...check my signature

[usakos]

usakos...im interested and intrigued about you and your rentersq.com ....how did you get it picked up by media? did they come....or did you go af ter them..any help would be good

slogan ...check my signature

Thank you very much...!

We partly and attempted to follow the rules of starting a business;

offline business - when you are opening your new business, let's say a restaurant for example, you print out signature banners, flyers, and send out invitations to people, especially VIPs, etc., inviting them to come to your grand opening, where you may offer food and or drinks for free.

At my school, they just opened a new BW3 (Buffalo Wild Wings or whatever you call it), on their grand opening, they offered free chicken wings for a year to the first 250 people who came to their grand opening, and dude, people started to line up at 3 AM, they slept in that line, just waiting for the place to open up at 10 AM that morning. There was a very long line, and it was the talk of the whole area.

So, you basically do all kinds of creative stuff to get the attention, but you also have to offer something that people actually need or want in order for them to start talking about it.

We too basically did the same traditional press release, but we didn't do it like Joost did it. Joost sent out their press release announcing their "in production" product, which created a lot of buzz before their actual launch, but by the time they launched, there were 3 or more other Internet based TV platforms that launched almost at the same time, which means, when they sent out their press release to the media, other people with money jumped on the idea and started developing similar platforms.

We kept it lip tight, applied for the utility patent protection, until we actually launched it on March 1, but we didn't send out our press release until May 1, because we wanted to do the troubleshooting first before anyone came to the site, but I guess when we uploaded the site, the search engines started to pick it up, so we started getting traffic and people started signing up before we even sent out our press release to the media.

So, when we sent it out, we have to make sure the press release is written by an experienced PR, Xpress Press, and we have to make sure we use the most respected press release distribution service, PR Newswire, so that it went directly to some of the world's largest and most respected news media outlets.

When the news media receives any press release, they read it, analyze it, and check out the subject matter, and if it's news worth, then they do a story on it.

So, to answer your question, no, we didn't contact anyone directly asking them to do a story on us. They came to us, based on our press release and our product.

There are two more national newspapers that are currently doing a story on our site, but I don't know when they will release it.

[usakos]

A business slogan has to be a phrase that is; catchy, short, simple, and easy to remember, and most of all, it must encompass your business, what you do, or your industry focus.

Most companies trademark their slogans, so when you create a slogan, also make sure to Google it, so that you can be assured that nobody else is using the same slogan. And if someone else is using it or very similar to yours, then you need to go back to the drawing board to create a new one.

The only business I know so far that I've never seen its slogan is Google. Most of other businesses that i know have slogans, do you remember Yahoo's slogan? "Do You Yahoo!", it's silly but it's brandable.

Also, i'm sure everyone has seen that LendingTree.com's slogan; "When Bank Competes, You Win."

I can come up with a slogan very easily. Dankkkkkk, I guess I should offer a slogan creation service, they pay thousands of dollars for these things.

[zumzug]

Paintball guns distribution company

"Fast to blast!"

[NeeJam]

For Adsung i ended up coming up with the name and slogan together infact the slogan kindof helps make it what it is as people are interested to what Adsung.com are offering which is why many people have signed up and taking advantages of our services.

However for other projects i haven't come up with a slogan becuase, i couldn't find one that was unique and fitted into the purpose of the project or i just felt it didnt need one.

But personally i think that all businesses should have a slogan because when you hear the catchphrase you immediatley know who they are and it helps with branding of the business.

[richkid]

i am relaunching my local website design company.. (website is down)

Name: WebPros
Slogan: Why settle for less?

I like it, what do you guys think?

[fromantv]

usakos...how much did newsire cost? i was looking at www.prweb.com

thanks

[usakos]

I can't remember the exact fee; but I think it's around $398 for a 500-word press release, and only I think $50 per additional 100-word thereafter.

PRWeb.com is cool, but I think it just depends on the effectiveness and the type of news media audience you want to reach.

I prefer using PRNewswire, The Dow Jones Newswire, and Business Wire.

With these services, your press release get to be listed along the Fortune 500 Companies' press releases, and it reaches the most influential news media outlets, worldwide.

[thegibb]

Been thinking about slogans for my new company for a while now, considered the following;

The Building Experience 'The futures bright, the futures purple'
The Building Experience 'Shagging your wives since 1982'
The Building Experience 'The biggest thing to happen to the construction industry since the cordless drill'

Ended up going for the tag line below, in my signature. It's only targeted at the UK market. But i'm thinking about changing it.

What do you think?
Also love your thought on the business concept.

Jake Gibbs

[usakos]

Who's Nick Knowles?

Because having him in your slogan, that's whom you're promoting the most, more than your business. If he has nothing to do with your business, then you're taking the focus away from your business and putting it on him instead.

In a few words, what does your business do, may be I can help, because I don't think your slogan is effective enough.

Otherwise, you need to come up with a short, easily memorable, and straight to the point slogan, in regard to your business' focus, industry, etc.

[usakos]

TheGibb, also looking at your site, it seems like you provide services to homeowners.

But why do you have Google ads on your site? Having Google ads or any other ads on a business web site like yours takes away from your business and directs your potential customers to your competitors as seen in those ads on your site.

[colinmcmahon]

We've got a few over at the gaming centre that appear on our various ads:

Windsor Gaming Centre
"OMFGZZZ!!! COMPUTAHZ!!"
"The best in computer and console gaming"
"Yeah, We're friggin sweet"
"GO BANANA!!!"

Most come from drunken night of afterhours gaming.