
Originally Posted by
Advertising Swami
The reason these guys tell you there are secrets in the coaching are:
Chances are the best information is in the product you have - but they'll tell you just about anything to make you believe the best stuff is in the back-end product. It's probably not true, but "best" is a perceptual issue.
It's great that you're learning from the product. The economics of the way the coaching programs work are such that you'll probably be "coached" by an inexperienced young man basically walking you through the entry-level product on the phone. He probably gets $10-15 an hour for his "expertise". The rest of your money - 85% or more, goes to cover the expenses of making the sale, and to profit. So for a $3k program you might expect your coach will earn a tenth of that - which is about what his "expertise" will be worth. Otherwise he wouldn't be working as a coach in a phone room. If he had real skills on the phone, he'd be selling the stuff and making a lot more.