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  1. #1
    fridayreflections's Avatar
    fridayreflections is offline Junior Member
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    Jun 2007
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    Silicon Valley
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    Unhappy Why do you lose customers?

    Customers of different industries were asked: "Why did you stop trading with a company?"

    The surprising result: the vast majority (>60%) was because of customer service, not competing services or products with better features.

    More food for thought here:
    http://fridayreflections.typepad.com...ers-of-di.html

  2. #2
    WanganRunner is offline Senior Member
    Join Date
    Oct 2005
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    259
    This is the beauty of a business model that does not depend largely on repeat customers.

    I've had like 1 repeat sale, I believe, but the transactions are generally too large and few and far between for the same people to be pestering me every other week.

    (I do auto resale, mostly collectible cars/exotics nowadays)

    I'm certainly honest and pleasant with my customers, but if one of them acts like a hoon I have the luxury of calling them out on it.
    Quote Originally Posted by MsNadi
    Quit looking for a short cut. There aren't any worth taking.

  3. #3
    SAMG is offline Member
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    May 2007
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    Pennsylvania
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    I believe that customer service is the number one driver to any business, well at least in most. A bail bondsman for instance doesnt need it . But retail wise, it is a must. It is alot easier to keep a customer then to make new ones.

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