Who to aim advertising at?

[Milkerz]

In my business, customers and clients are two separate entities.

I never receive any money from customers, but I need them in order to keep my clients on my books.

I do receive money from my clients, however, without the customers they will feel ripped off and as though they haven't received a good value for money service, and won't stay with me.

I don't have much money for advertising, but I do have time to work hard and get on with it. BUT, what I want to know is...who should I focus on more? Should I be getting the clients in to my database first, even though they might not receive work for a while and may not want to advance after their free trial? Or should I get customers waiting for work and then get clients based on the fact that I have work for them waiting?

Basically...who should I aim at? Customers of my business, or clients of my business?

Thanks,
Luke

[Curtis_Szajkovics]

Hey Luke,

Here's how I would think about your business. What service do you provide? Why will you clients want to come to your business? Why would someone pay you for a service? It sounds like your clients use you to reach their customers. If you had no customers for them to reach, would they still hire you?

Its easy to say that you should focus on bringing in more clients because they are the ones giving you your cash flow, but if your not providing value to them, they will move on to someone who can. If you make sure that you can solve a problem for them, in this case having customers to buy their products/service, then they will gladly pay for that piece of mind.

I would say you should try to make sure you have a good customer base and treat them like they are gold. If they are happy, your clients will be happy because they will be buying their stuff.

Just my thoughts on it, no matter who you decide to market to I wish you the best of luck!

-Curtis

[Milkerz]

You can have a look at my business it's the bottom URL in my signature.

The trouble is, customers in this area will often expect a response within sort of 3-5 days at most.

My current strategy is emailing all businesses to try and get them to sign up, and then I'm delivering leaflets house to house in my local area to get to customers...the only trouble with that being I can't get customers in a wider area. I don't really know how to advertise to customers across the country other than SEO and Adwords.

Luke

[Mega B]

Why dont you offer your clients a free period of say 3 months this will give you some breathing space it will keep your clients happy and potentially bring in new clients as well albeit you wont have any revenue coming in but at least you can address the problems that you have.Once again this is only a suggestion

[Milkerz]

Currently my clients get a one month free trial.

Luke

[Daniel Smith]

Hi there,

A client maybe defined as an individual who has been selected to represent a person/company or a groups' will or intent.

A customer maybe define as an individual/company and or group who is seeking/shopping for products or services to his or her satisfaction or desire.

Regards,
- Daniel Smith.
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