What Does Brand Mean!?

**Heath Sanchez** · 06-18-2008 10:03 PM

Hey guys!

I've noticed that a lot of people have mixed understandings of branding.

Your ‘brand’ goes far beyond your business name and logo. It is your entire image and the way that you are perceived by your customers. It’s your reputation and it’s the emotions and attitudes that are associated with everything you do, and all that your business stands for.

With a business, strong branding is extremely important, because it helps customers to clearly identify what you are about. It will differentiate you from your competitors and, by practicing what you preach, will create a desire within your customers to be associated with your business. They'll want to 'belong' to your brand.

Branding is not just about portraying an image through clever marketing though. If you try to portray an image that isn’t true, then your customers will see through that. You really need to find out what you, as a business, are all about. Then consistently and clearly portray that brand, making sure that your staff, website and product or service do the same.

What is your 'brand'? What does your business stand for?

**Gaulkin** · 06-18-2008 10:37 PM

Im drunk, nice to meat you.

**Heath Sanchez** · 06-18-2008 10:46 PM

Hahaha! Nice to meet you too Gaulkin.

**moneymoney** · 06-20-2008 03:09 AM

your brand is not just your promise, personality or meaning. its everything you do!

**Aletheides** · 06-21-2008 03:19 AM

Hey guys, wanna see my "brand"?

It's gonna cost you 5 bucks. No freebies.

**BusinessViking** · 06-21-2008 03:32 AM

I just wrote about "Building Your Brand" on Wednesday. I think the biggest problem is that most entrepreneurs/small business owners aren't 'mixed up' about it - but rather that they are completely unaware of its short and long-term impact and thusly neglect it entirely.

I go into greater detail in that article - but the long and short of it is simple: You Must Brand Yourself. Get the Irons out, light the fires, and scorch your company skin.

Figuratively speaking.
Good Luck.

**Yiie** · 06-22-2008 07:43 PM

Great post!

A lot of people think branding just stops with the logo and company colours and packaging. They don't realise that branding isn't just the wishy washy stuff and extends out to a much larger scope.