Robert Goldberg has an invaluable series starting with Web 2.0 Business Models, Friend or Foe? Why Making Money is a Good Idea.
I've found it fantastic, practical and most useful.
http://tahoevc.blogspot.com/2006/04/web-2.html
Lately I’m seeing more and more Web 2.0 catch phrases in business plans and pitches. Here are some examples:
* “if we build a better application users will find us”
* “we have a viral application that will have exponential user acquisition growth like (insert your favorite social networking success story)”
* “all we have to do is aggregate a large enough audience and (insert your favorite big media or online company) will acquire us and they will figure out how to monetize the audience.”
For me this is déjà vu all over again. We can all recall similar attitudes, familiar market conditions and even identical applications, services and content from the Web 1.0 era. Apparently I’m not the only one noticing this either. My friend Mark Pincus has a nice post noting similar observations. The famous philosopher George Santayana once wrote “Those who cannot remember the past are condemned to repeat it”.





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