Video Advertisements, What to Charge

[AndrewTheC]

I was just wondering roughly what CPM you think would be a reasonable price to charge for a a video advertisement. For these purposes we'll say a 30 second long advertisement that site visitors are required to watch before continuing (think YouTube). And say the site is getting 100k+ hits daily.

Thanks

[GotLiveChat]

Hard to say without knowing the demographic of the video watchers. What you need to do is find competing services and see what they're charging... it'll at least give you an idea what the 'markets' will bear. Then decide if you're matching, under-cutting, or offering better audience (and thus charging more) for advertising.