The book E-Myth says that most small business owners have no clue when it come to marketing. Even if a business is successful in most cases they do not understand the true art of sales and marketing.

On the other had they are great at what they do they are masters of their craft.

In the old school ideas of marketing we can be as loud as we can and if we are loud enough people will pay attention to us. In toady’s world we have to use attraction marketing.

Let me explain what I mean by this. When you go the mall you have people who rent those cart and sell lotion they call out to you would you like to try some hand cream. Then you have others carts where people are flocking around them. These business owner provided value even before they became customers this is called attraction marketing. They attracted people to them.

See video Small business attraction marketing Video by ProStar Profits - MySpace Video