I would go more specific than that.
1. Don't agree to anything longer than a 3 month exclusivity clause. You don't want to be locked into a bad broker who isn't doing anything.
2. Go with a broker who has solid track record of selling companies in your exact industry. For example, if they sell auto dealerships mostly, why would you trust them to sell your bakery?
3. Don't use a broker who refuses to tell you anything about the potential buyers because of "privacy concerns".
4. Search major search engines for their name extensively, check their business registration with their state's secretary of state, ask if they are listed with the BBB, etc..... You need to try to dig up anything potentially negative about their brokerage before you sign.
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CEO at InsuranceAgents.com
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