The Power of Specificity

**Dale King** · 04-05-2008 02:38 PM

"The credibility of your marketing message is in direct proportion to the number of specifics you provide."

Dale King

The above is an original quote. It also happens to be true. For example, don't just say "lose weight." Instead say, "lose 10 pounds in 10 days!" Be specific.

Why? Because psychologically speaking, specificity just rings truer to most people.

From an early age, we are taught to believe data, because data represents very specific information. As a result, the more specific you can be in your marketing materials, the more credibility you'll have.

The credibility of your marketing message is in direct proportion to the number of specifics you provide. Using specific numbers in your marketing is far more powerful than vague generalizations.

Dale King

**enriquerojas** · 04-05-2008 02:51 PM

Wao that is inspiring!

**BusinessAdviser** · 04-05-2008 03:44 PM

Just make sure that your marketing message is accurate. Sacrificing accuracy for increased specificity will actually have the opposite effect on your credibility. As an example, occasionally I run across a post on this forum where the poster makes a factual statement. When I ask the poster to cite just a single source to support the statement and he/she is unable to, I won't read another thing that they ever say. They have killed their credibility, and his/her posts shouldn't be given weight.