[Ozman]

So, many people have told me the best way to get corporate exposure is through the media, which of course I would have to agree with!

Now, what is the best way to go about doing this? How do I get some articles in some online business papers or such?

I'm very interested in whatever anyone has to say about this..

Thank you!

[jpomerenke]

My best experience and what i recommend is contacting the editors directly. If its a smaller publication just contact the owner which usally is also the main editor. If you make them a good contact you have a way better chance of them working with you on partnerships, articles, etc. instead of just sneding them a random article and they have no idea who you are.

[BizGuy]

I have learned that the most important aspect of 'getting noticed' in the media world is to have a VERY WELL written press release.
If you can ATTRACT the attention of all these writers or even some, then you'll see the results. I have learned the techniques of writing a good press release and realize the necessity to "WOW, STARTLE, SHOCK, EXCITE" the potential reader and writer.

Here are some details to remember. Hope this helps:

Make sure the information is newsworthy.

Tell the audience that the information is intended for them and why they should continue to read it.

Start with a brief description of the news, then distinguish who announced it, and not the other way around.

Ask yourself, "How are people going to relate to this and will they be able to connect?"

Make sure the first 10 words of your release are effective, as they are the most important.

Avoid excessive use of adjectives and fancy language.

Deal with the facts.

Provide as much contact information as possible: Individual to contact, address, phone, fax, email, Web site address.

Make sure you wait until you have something with enough substance to issue a release.

Make it as easy as possible for media representatives to do their jobs.

PRESS RELEASE TEMPLATE

FOR IMMEDIATE RELEASE:

CONTACT:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address

Headline

City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):

Remainder of body text - Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.

If there is more than 1 page use:

-more-

(The top of the next page):

Abbreviated headline (page 2)

Remainder of text.

(Restate contact information after your last paragraph):

For additional information or a sample copy, contact: (all contact information)

Summarize product or service specifications one last time

Company History (try to do this in one short paragraph)

# # #
(indicates Press Release is finished)


If anyone needs a company to write their press release, let me know. I have used a few good ones.

Adam T.

[Ozman]

Thanks, both of you! That helps quite a bit!

[Redbaron]

www.red-hot-copy.com

Go to this website and sign up for Lorries newsletter. It carries a typical load of commercials for her business but she does give up a fair amount of secrets and tips on writing to sell, adn the commmercials are likely worth looking in to. I have been in contact with her and she is very helpful. There are also a number of articles to read.

To Youngentrepreneur.com management,

I would suggest getting in touch with her and setting up some online lessons, get her to write for you here and in your magazine and consider doing a link swap with her.

My 2 cents, she knows what shes doing.

Bjorn