The 5 Best Marketing Books Of All Time

[Dale King]

If you are at all serious about business, you need to invest in your marketing education. In that regard, I've listed what I consider to be the 5 best marketing books of all time, that you should definitely have in your marketing library:

1. How To Write A Good Advertisement by Victor Schwab

2. Tested Advertising Methods by John Caples

3. Ogilvy On Advertising by David Ogilvy

4. Advertising Secrets Of The Written Word by Joe Sugarman

5. The Ultimate Sales Letter by Dan Kennedy

Dale King

[kbusi]

Here's some that helped me out:

- 22 Immutable Laws of Marketing

- Guerilla marketing by Jay Conrad Levinson

And don't forget, "real world experience." All the books are worthless without action to accompany them.

Now I focus on learning the marketing principles mostly because of the dynamic-ness of the online marketing industry.

Kiran

[Dale King]

kbusi wrote:

- Guerilla marketing by Jay Conrad Levinson

That's an excellent book also.

Dale King

[richkid]

I am a very hands on person when it comes to learning marketing, trial and error. But I read a lot, but mainly on the internet, through blogs of sucessful marketers.

[Dale King]

richkid wrote:

I read a lot, but mainly on the internet, through blogs of sucessful marketers.

There's nothing wrong with learning on the Internet, but don't overlook the abundance of valuable knowledge offline. I can assure you, most, if not all of those successful marketers that you're referring to have quite an extensive library of marketing books. I refer to my library of marketing books almost daily.

Dale King

[pplron]

oh, yes I've read #4. Advertising Secrets Of The Written Word by Joe Sugarman very good book.

gonna try to apply those principles on advertising my online store --- http://www.abwhiddentreasures.com

[John Stafford]

Speaking of Joe Sugarman,

You should pickup Triggers.

It's awesome if you write alot of sales copy
or sell anything in person.





John

[Cole Taylor]

Dale your list seems to be pretty biased towards advertising. Are you suggesting that advertising IS marketing, or are those your favorite books that just all happen to be specific to advertising?

[Dale King]

Cole Taylor wrote:

Dale your list seems to be pretty biased towards advertising. Are you suggesting that advertising IS marketing, or are those your favorite books that just all happen to be specific to advertising?

Yes, that's exactly what I'm suggesting. Advertising is one of the many elements of marketing. Other elements include:

1. market research

2. Segmentation and targeting

3. media planning

4. public relations

5. marketing strategy

6. product positioning

7. branding and brand developement

8. product pricing

9. distribution

10. customer service and support

11. community involvement

12. follow-up

One more thing, those five books I listed also happen to be on Amazon's all-time best marketing books list, so I'm clearly not the only one whom considers advertising an element of marketing.

Dale King

[Cole Taylor]

One more thing, those five books I listed also happen to be on Amazon's all-time best marketing books list, so I'm clearly not the only one whom considers advertising an element of marketing.

The question wasn't whether or not advertising is an integral part of marketing...that cannot be argued. I was simply suggesting that marketing is far more involved than simply advertising.

True story: going to interviews after college armed with a BA in marketing and potential employers not really understanding that marketing does not = sales.

<edit> to add that anyone seeking additional information on marketing, finance, operations, management, etc. may benefit from www.quickmba.com I think they give a good overview of subjects.

[Dale King]

Cole Taylor wrote:

The question wasn't whether or not advertising is an integral part of marketing...that cannot be argued. I was simply suggesting that marketing is far more involved than simply advertising.

That's not the way I interpreted your question:

Cole Taylor wrote:

Are you suggesting that advertising IS marketing,

No worries. It's all good!

Dale King

[Paint and Air Sportz]

Also Often Wrong but never in doubt, has a ton of great advertising as well as general business advice and its written by Donny Duetsch who built Duetsch Inc. a 3 BILLION dollar ad agency.