I once heard a speaker compare those who engage in marketing as “feeling happy like a dog with its head outside the car window, ears flapping, eyes glazed, and no idea of where he’s going.” While I am undoubtedly as proud of my profession as you are of yours, there is one significant difference between marketing professionals and most other professionals

–very many of you and other small business owners think it is easy to do what marketing professionals do.
For reference, I'd like to share a useful resource for fresh graduates and aspiring business professionals (large and small) about the
17 Costly Marketing Mistakes

Hope you'll find it valuable too.