Tear My Business Idea Apart!!

[JordanGraves]

Hi guys,

I'm looking to get some 'constructive criticism' from the community so I can try weigh up all the pro's and con's before I really start putting some effort into a business venture I am looking to pursue!

My idea is to create a sort of 'Healthy Food Cafe' targetted at the sort of gym goers

Basically a place where they can come for their super healthy dishes for things like Breakfast / Pre-Workout / Post Workout meals

There are different goals when it comes to these sort of customers, for example one maybe looking to slim down and lose weight while the others are looking to load up with carbs and protein to pile on some size.

Along with healthy food menu, I figured we'd be able to sell Bodybuilding supplements (protein powder/fat burners/vitamins etc) We'd also let them buy single protein shakes for say £2.50-£3.00... so if we're picking up a tub of protein powder at £20-25 and we're selling them at £2.50 each with around 30 servings per tub we're selling a tub at a total of £75.

Obviously this is quite a niche target market which is why I want to put this to you guys to tear apart as much as you can

Do you think this idea could work? If not why?

Really appreciate any feedback

[bozzie123]

it depends on the competition in your area, if its a generally health concious town, with lots of gyms and few cafes then yeah its a great idea, can you tell us more about the area ?

[rogercbryan]

I really think this would only work if you set-up shop in the gym. You'd have a captured audience. If you could sell your product based on convenience and health I think you would have a great deal of success with this idea.

[borisfowler]

Personally, I don't really care to eat right after a workout (aside from protein). So, I'm not sure if I would be inclined to eat in my gym. However, your competitive advantage could be that offering dieting classes can improve workouts...

And, I agree, you would HAVE to be in the gym.

[rogercbryan]

Personally, I don't really care to eat right after a workout (aside from protein). So, I'm not sure if I would be inclined to eat in my gym. However, your competitive advantage could be that offering dieting classes can improve workouts...

And, I agree, you would HAVE to be in the gym.

I'm looking at it as a grab and go scenario. I used to work out in the mornings and then head straight to work. If I could have grabbed a healthy breakfast sandwich to take with me that would have been great. My ex often worked out at lunch and would complain that after her class she never had time to get food. So if she could have grabbed a bite to take with her after her class I bet she would of.

I wasn't thinking to have people eat in the gym. More of a pre-workout shakes and a after workout grab and go food idea.

[radhats]

Take a look around your local gyms and see what there already doing! certainly the gyms around here all have this already.

I'm in the process of opening a juice bar with my business partner and our business plan is pure healthy based but will do a small range of smoothies that have a protein powder added along with natural muscle gainers etc. There is not a lot of food that gym goers will want to eat before/after they hit the gym but an energy boosting, muscle gaining smoothie is a lot more tempting. An idea you can chat with me about if you would like.


radhats.co.uk

[swimdiva]

I actually think this is a great idea. My family eats all organic and has a very hard time finding a place go out and enjoy a nice healthy lunch and or dinner.

There are many healthy spots in LA and Austin right now. We were actually considering opening something along these lines recently ourselves. I would offer organic foods with two different type of menus. One for weight control (do not think of it as loss...) and one of protein plus. Offer quick chopped salads, grilled and roasted meats, sprouted grain breads (gluten free, high protein), buckwheat pancakes and waffles with fruit... you get the picture. Work with a nearby gym's personal trainer to develop your menus. Offer pick-up service or a grab-n-go deli area for basics. Start out as a great breakfast and lunch joint!

[SmartCompanySoftware]

This is a very tough market to be in. You are trying to niche your idea by alienating the vast majority of people who don't workout and therefore probably won't buy from your shop. What makes you stand out from a health store? To target a niche audience you have to have a killer product or offer something that nobody else does.

[chanson]

This is a very tough market to be in. You are trying to niche your idea by alienating the vast majority of people who don't workout and therefore probably won't buy from your shop. What makes you stand out from a health store? To target a niche audience you have to have a killer product or offer something that nobody else does.

Well I disagree with this. The Health industry is booming. it is becoming more and more common for people to try and make healthier choices when eating out. I like the idea of not having this in a gym, and I would target a busier district within your city that will give you access to regulars. I am a perfect example of this. I am health concious and go to the gym regularily. I am a certified personal trainer(not practicing it), and both my parents are bodybuilders and trainers so it is a big part of my life. As an executive I spend a lot for time in my office which is located downtown. We eat out 3 times a week on average for lunch and the discussion on where to eat ALWAYS involves the health aspect. I know that if there was a health oriented location dowtown we would eat there more the once a week, and I know many other business professionals located downtown who would do the same.

I think you are onto something. There is a lot of other factors, but do your research and I think you just might have an idea worth pursuing!

Chris

[Flux_nutrition]

As a gym rat that i am, this could work but i think it would have to be to a broader audience. Say a healthy fast food place with even possibly a drive through. If you do end up buying protein for costumers, message me as i am starting a sports nutrition company. We can work something out for much cheaper.