Tapping Free (or Cheap) Resources

By: Brittany Rose


Everyone is talking about how to prosper in a down economy but that is the wrong attitude to take. I am excited about the challenges this economy has brought. It has forced me to sit down and create real solutions to problems within my business instead of throwing money at it. One of the most important things I have learned has been to tap the resources that I have all around me, most of them being FREE.





1. Your Network: The people you surround yourself with are very important. If you surround yourself with people who hold similar goals and ambitions, most important of the two being a similar level of ambition you will create a never-ending resource stream. Everyone is good at something, find out what your friends and family studied in school and what they are passionate about, and then ask them to collaborate, brainstorm or simply help you. At very least, they will point you in the right direction.





2. Online: Everyone is familiar with the internet; you are probably on it right now. Type any topic or endeavor you are seeking more information about and you will find thousands of pages of information and thousands of people you can request help from. Read blogs to help gain a fresh perspective on problems you're encountering. The biggest mistake business owners make is not continually learning. Do not get stuck in a rut!





3. Social networking has become a huge buzzword. However, using business social networking sights can help you identify people whom you may be able to help or who may be able to help you. It also allows
you to “do your homework” before meeting someone by looking up things like organizations they belong to and schools he or she attended. Also, good old fashion networking is still very beneficial. You do not have to go to a networking event to network, talk to people around you, find out what their interests and goals are and see how you can help.





4. Taking advantage of the recession: The recession has created a lot of opportunity for you to find individuals with a lot of knowledge willing to work for you or consult you at very reasonable prices. Post job listings on Craigslist or Facebook. You will find many highly qualified people that can help you build your business. Also, consider skimming the resume section of craigslist. College students may also be a great place to look for inexpensive or free help, talk to your local college’s career center.





5. Keep your eyes open: An entrepreneur should look for clients and new business and business ideas at all times. In the grocery store, in class, at lunch, driving down the street. Pay attention to what is around you. If you are working with children pay attention to events listed in your local newspapers, recreation center guides, the local television channel, advertisements for daycares and afterschool programs. Look everywhere for potential clients or potential business partners.