Many small business even today do not truly understand the importance of internet marketing even in a local area. Most business owner use the Yellow Pages which can be very expensive. Report have show that 85% of people do research before they buy weather you a auto shop, dentist office, and a list of others. And if they can find any information about you. Guess what they will go some where that they can research.

The is a Plumbing company that Texas that at one time did advertise in the Yellow Pages they would spend around $8,000 for their Yellow Pages marketing. They have since switched and are spending around $300 in internet advertising to get them the same results but by saving their business about $7,800.