Seven Ways to GO VIRAL

[akula]

Viral marketing has evolved from word of mouth to a much more scientific endeavor in the online world. Based on my previous posts and some additional thinking about the subject I’ve defined seven mechanisms that companies have used to successfully “go viral” in the past.

1) Communication. Same side positive network effects have driven virality for companies like AIM, Skype, Facebook, MySpace and even Fax Machines. Since you can’t communicate with others who have the tool until you get it, virality works very well. (I’ve listed Facebook and MySpace as communications tools and not self expression communities because I believe it is the Wall/Comments that drives a lot of the virality and high PVs of these sites)

http://lsvp.wordpress.com/2007/03/02...s-to-go-viral/

[usakos]

great info, that's what we need.

But we have a really cool web site, JAQQ, coming out later this year for college students. It will enable college students to make a lot of money just for as long as they JAQQ stuff. We're banking on this site and hoping to cross link our viral marketing to this site with our other sites. PM if you want to see the preview of JAQQ.