Research/What do YOU think!

**Translation Link** · 07-26-2007 10:49 AM

Hello, I hope to get your opinions on this. I am in the process of launching a media business that concentrates in bilingual translations. In otherwords not only do we create advertisements but we translate them into Spanish as well. I could market myself as just a media designer, but I think it would set me apart and take advertising for business onto a broader market and reach more people. Since the Latin population is on the rise I thought it would be the suitable next step. So my question is, "as emerging entrepreneurs, would this be something your business would profit from"? Why's and why not's.

Regards,
Link

**akula** · 07-26-2007 11:00 AM

no...I know a lot of guys under 30 with startup companies. Sure, the spanish speaking world is a huge market, but I don't know any body who is at the stage in the business life cycle to be able to consider serious international expansion. (i.e. most small/micro businesses would be too small to really benefit from making theirs a bilingual business)

to correct the problem, I'd warn you to be a lot more specialised in your target market..like our other forum member, who is also in spanish translation, and who is due for much success

err....is what I'm saying sort of coherent?

**rpendery2006** · 07-26-2007 01:30 PM

I agree with that. Nailing down a more specific target market would be a really really good idea. Would bode for faster expansion.

**ruskoz** · 07-26-2007 02:03 PM

Originally Posted by Translation Link

Hello, I hope to get your opinions on this. I am in the process of launching a media business that concentrates in bilingual translations. In otherwords not only do we create advertisements but we translate them into Spanish as well. I could market myself as just a media designer, but I think it would set me apart and take advertising for business onto a broader market and reach more people. Since the Latin population is on the rise I thought it would be the suitable next step. So my question is, "as emerging entrepreneurs, would this be something your business would profit from"? Why's and why not's.

Regards,
Link

Hi Lucida, Im currently working on a very large scale business model that has a interest in reaching the globe market place. However, my best guess projections of using such valuable resources for such an expansion are 2.5 - 3 years away if all goes well within the funding stage. I do see the potential of what your service can do if you target the right client and/or partnership.

Your idea is big and i like big ideas. It is also forward thinking and has many challenges and needs the greatest of passion to pull it off. I have learned this over the last 5-6 months as I'm starting to move my vision out of the concept stage into the funding stage. If you want, pm me and we can toss a few thing around.

Until next time think big!

**Translation Link** · 07-27-2007 09:51 AM

My target business will be in California,Texas, New Mexico, Florida(mainly areas where the latin population is prominent. Also, Latin business that are looking to crossover into America. I live in Texas and almost all of my freelance design jobs have included some kind of translation. I'm sure location is what will determine the success of my business the most. I understand that I prob. wouldn't do very well in Australia though. I really believe that business that are trying to grow here in Texas (which is what every business wants) would prob. want/need to tap into that Market. I could give statistics, but my goal here is to figure out what types/form/size & Shape of business would profit best from translations. In otherwords I'm asking "what does my target market sell?", "What kind of services do they provide?" Don't worry this is not my only outlet for research, but it's nice getting input from the next generation of business owners.

Thanx for the comments,
Link

**akula** · 07-27-2007 10:15 AM

Originally Posted by Translation Link

In otherwords I'm asking "what does my target market sell?", "What kind of services do they provide?"
Link

dude, read the post

your best bet are government services who must deal with large numbers of Spanish speakers: hospitals, immigration, welfare, police, schools - these are all places who have the budget, the scale and the infrastructure to place large orders for your services

the point is, demand for translation services in the public sector is legislated. as a matter policy, governments want their teachers, cops, doctors and clerks to have a minimum proficiency in the language

**ruskoz** · 07-27-2007 02:21 PM

If the service will take a finished site and its text data and break it down and translate it into another language, I can see a couple of other uses...think bigger.

**Translation Link** · 07-27-2007 04:19 PM

Yes, I'm veresed in XHTML, and I can find my way around other coding, so it is possible to translate sites as well. And on the subject of services, I have a contact with an Immigration Lawyer in El Paso, TX and plan to do business with her. Well she is my sister, Tee hee! These are all very good ideas.

Thanx,
Link

**vince_juv** · 07-30-2007 04:02 PM

Originally Posted by Translation Link;

Hello, I hope to get your opinions on this. I am in the process of launching a media business that concentrates in bilingual translations.

Regards,
Link

Hello Lucida, great, that's fantastic, pretty interesting. Yeah, why not, I'm pretty sure that will click..

**David Rocci** · 07-30-2007 04:29 PM

akula mentioned going global but I didn't see where in Link's initial posting he mentioned anything about going global. Catering any business or product to the hispanic market is a very smart move. In many markets, the spanish speakers are coming to us - we don't have to go far to find them.

I've in week 6 of a 20 week program to make my Liberty Tax office a certified hispanic office. Right now only a fraction of my business (2-3&#37

is hispanic but the spanish speaking population is growing exponentially around me.

I agree with the other suggestions that specialization is important. Capturing the nuances of a marketing concept during the translation can be very important. And the better you understand a niche market, the better suited you are to cater to them.

-dr

**Translation Link** · 07-31-2007 09:51 AM

Not so glabal yet. Maybe later on when I'm a little bit more established and stable. I am just going to concentrate on California, Texas, New Mexico, and Florida for now. These are the areas where Hispanics are prominent. Now I would be more than happy to do business with other areas, but these are my main locations. I am also considering translating Spanish into English. I will be going to El Paso and Mexico in September to further scope out this idea. I also thought it would be helpful to get a feel for the advertising culture in Mexico. Does anyone know about advertising culture in Mexico?