I HAVE POSTED THIS IN ANOTHER SECTION OF THE SITE< HOWEVER THINK THAT IT IS AS SUITABLE IF NOT MORE IN THE GENERAL BUSINESS SECTION, SORRY FOR THE DOUBLE POST
I am looking for companies/business owners to answer 5 questions for me:
Currently what percentage of your company’s turnover is generated online?
What percentage of your turnover is spent on sales and marketing?
What percentage of your sales and marketing budget is spent online?
Are you able to identify the source of your sales either online or offline?
Does your company have an experienced specialist directing your online strategy?
Please note this is not directed at standalone online companies ))
I am just looking for some facts which we can use to improve our pitch, for example 65% of businesses have an experienced online specialist in-house, or 65% of companies allocate 15% or more of their marketing budget to online.
The reason is my company is classed as a digital agency, but due to the influx of "digital agencies" over the last few years and it has become a crowded market, to say the least!!!
Added to this are the PR companies, Marketing companies, Print/Design companies which now offer digital services, or sell them selves as being digital specialists. ( Please note there are digital specialists in the above areas, but alot are just jumping on the band wagon......)
So to try to stand out from the crowd we began to offer a different slant on our industry, although we have proven with a few clients we need to improve the pitch and presentation.
The 5 questions are key to our pitch and We hope that by asking for % rather than amounts we would get honest answers from our clients, we believe we need as much info about a company as possible to understand strengths and weaknesses of what we are working with!!! )
How can we market a product or company without really knowing about the company or product, also due to our external involvement we can bring a fresh pair of impartial eyes, something all companies need including ours ))
Once we have the answers, we then review the company and their online/offline offerings and present a strategy which will improve their business across one or more of the question topics.
In the event that a company cannot answer any of the above questions we can help them answer them, ensuring their business is as effective as possible, (it is our belief all companies should know the answers to the above questions if they are too maximise their business, that’s maybe another post)))
So if anyone could answer the questions, no company details are required, unless you wish to discuss a free strategy outline that is
Regards





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