Greetings YE's,
I have come across an issue that I am hoping someone can give me some insight on.
I am working on my second start-up which will be going to VC's for close to $1 million in financing in it's seed round. I need to formulate some type of projection for the following on the website
-Uniques/month for the first 12 months
-New user signups/month for the first 12 months
Does anyone know of any type of formula, group, tool, and/or otherwise that might be able to assist me? the issue I see is it depends on the success of the marketing campaigns, which may be somewhat easy to predict for traditional web marketing(banners, press releases, etc) but very difficult to predict the virility of social media which this site incorporates very very heavily. Other factors would include the sites usability, SEO rankings, industry, product/service, pricing model, etc. This has turned out to be the biggest obstacle yet!(one I plan to tackle
The site and venture are very solid, and I know the VC's are going to see that, and I do have some financials projected, but without some sort of solid user projections the VC's could be scared off regardless the profits.
Any positive response, insight, or critical thought is appreciated and encouraged. Thanks in advance.
Chris





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